HHCIB 020 Matt Johnston & CMOs On ABM

My guest this week is Matt Johnston, Chief Executive Officer of Mautic, the leader in open source marketing automation. Mautic makes it easy for you to put the right message in front of the right person at the right time, empowering enterprises and agencies with a flexible, open platform built for us by us. Before joining Mautic earlier this year Matt was the Chief Marketing and Strategy Officer at Applause (formerly known as uTest). An integral part of Applause’s growth after joining in late 2008, Matt led that company’s marketing, community management, partner channel, and company strategy, helping it become one of Boston’s most highly regarded enterprise technology players. Before that he played a range of senior and strategic marketing roles at OnForce, Mimeo, and Herman Miller office furniture. Our second segment this week is a real treat for anyone interested in what it means to be a Chief Marketing Officer in 2017. Matt and I together have held just about every marketing role you can have, including the one at the top, and our conversation covered everything from the anxiety and stress of keeping up with the latest technology phenom du jour to the roots, current reality, and future of the latest and greatest Account Based Marketing (ABM) model. It’s always fun to trade war stories with another senior marketing guy, and you’ll be a fly on the wall for a conversation I know we both really enjoyed. How Hard Can It Be is sponsored by G20 Ventures, early traction capital for East Coast enterprise tech startups, backed by the power and expertise of 20 ​of the Northeast's most accomplished ​entrepreneurs. G20 Ventures.​..​​ ​People first. How Hard Can It Be is ​also ​sponsored by Actifio​, the world’s leading Enterprise Data-as-a-Service platform. Deliver your data just like your applications and infrastructure... as a service available instantly, anywhere. For hybrid cloud, faster DevOps, and better business resiliency, Actifio is Radically Simple.