Catherine Choi is the founder a president of SoYoung, a line of eco friendly bags for families which includes lunch boxes, cooler bags backpacks and diaper bags made from natural fabrics. Since starting the brand nearly 10 years ago she has grown SoYoung into a 7 figure business with products that are sold all over the world including in about 500 North American retailers. SoYoung has been featured in Oprah Magazine, Martha Stewart Living, People Magazine, and on national US cable shows like The Today Show and The View.
Catherine is also my wife and now partner in SoYoung. I joined the business full time in 2014 - after she had successfully established the brand and needed help taking the business to the next level.
But at one point Catherine was as unlikely an entrepreneur as you’ll find and she is here to share her journey with us today
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