Should you put ads in your podcast if the whole point is to increase your authority and drive traffic to your business?
Normally, it's a steadfast Heck No from me but I've got one caveat: dynamic ads.
In this episode, I explain how dynamic ads can increase your podcast ROI without compromising your message or your brand integrity.
Many of my clients have made the switch and it's given me a lot of insight into how to optimize this tool while staying on track with your podcast mission.
Here are the best practices that I share (in greater detail) in this episode:
1. Be Intentional: Avoid ads without a purpose.
2. Keep It Short: Engage without interrupting.
3. Make It Fun: Connect with your audience authentically.
4. Regular Updates: Keep your dynamic ads relevant.
When you get this right, you can serve your audience without selling them. And that is going to mean that you are also serving your business. Don't let third-party ads compromise your brand; leverage dynamic ads that guide your fans to the next step...with you!
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