Have you ever thought 'I'm going to run out of podcast topics!'?
Maybe it's kept you from launching a podcast?
Ideas-endurance is a real concern. But, if you think you could only come up with 20 topics, hit play!
In this episode, I share how to transform those initial 20 topics into a limitless fountain of on-brand, purposeful content. The goal? Making your podcast a major marketing powerhouse.
Here's the thing: If you're using your podcast to build authority, you don't need 200 diverse topics. In fact, you shouldn't. It's tempting to showcase the vastness of your knowledge, but that doesn't serve your listeners or business. If you want to be the authority on a topic and the solution to someone's problem then dive deep into what your audience seeks.
Want to keep things fresh while consistently delivering on your core competency? Here's my approach:
1. Analogies: Like how Geraldine Carter used a Rubik's Cube to explain a core concept, refreshing analogies make old content feel new. Hit play to learn more.
2. Real-world examples: Share client stories or case studies. They're powerful and breathe new life into your main messages.
3. Perspective shift: Rotate your idea, and inspect it from different angles, even from the misunderstood viewpoints.
4. Lists: Break down ideas into list formats; each list item can be a new episode! Oh, and so can the list itself. And, the list items can also have lists. And so on, and so on...
5. Conversations: Invite guests to share their perspectives. Your client's experiences can also rejuvenate ideas shared in past episodes.
Your podcast shouldn't be about constantly sharing new topics. It's about revisiting core ones with a fresh take. Your message stays consistent, and every new listener gets a chance to engage with your core insights. Remember, for some, it might take multiple episodes to truly grasp your message. When they do, they'll realize how invaluable your insights are.
Don't fret about constantly innovating topics. Revamp and revitalize your core ones. Your audience will appreciate it, and your business will flourish.
Get on my calendar for a FREE PODCAST COACHING CALL
https://calendly.com/timwohlberg
or book here:
https://podcastperformancecoach.com/
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