Are you tired of PPOs cutting into your hard-earned revenue? Many dentists feel stuck relying on insurance companies for patients—while sacrificing profits. But what if you could take control and bring in patients on your own?
In this episode, Gary Takacs and Naren Arulrajah discuss the 5 key areas of a marketing audit that can help determine whether your practice is ready to reduce PPO dependence.
You’ll learn how to check your Google rankings, online consistency (NAP score), website performance (Lighthouse score), credibility (E-E-A-T), and review growth (Google Review Velocity).
By understanding these essential marketing factors, you can replace insurance-driven patients with high-quality ones who value your care—all while lowering marketing costs.
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