There are two major ways that beverage companies are changing their ingredients to fight inflation. Some brands are looking to cut costs by replacing their more expensive ingredients with cheaper ones. Others brands are developing new products or modifying existing products to increase revenues by adding more functional ingredients or making healthier versions of those products. We are joined by John Kelly and Paul Villis from the Kerry Group. They help us better understand what drives these decisions and share their experiences from helping brands manage this process.
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