This episode marks the last episode of a series to discuss the four key elements that all marketing plans should incorporate: Website, Consistent Core Content or Authority Piece, Social Media, and Email.
Gayla Scrivener and Fran Groesbeck’s conversation is centered around the critical role email marketing plays in a business. They discuss different strategies for nurturing customers, hard and soft selling techniques, and how to authentically connect with your audience through email.
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