Loud And Clear

The podcast 'Loud and Clear' hosted by Francisco Cardenas features Faith Vernick, Executive Vice President and Head of Media Partnerships at Burson. Faith discusses her illustrious career in advertising, highlighting her work on iconic campaigns for brands like Oreo and Nissan. She elaborates on the challenges and strategies behind global marketing, emphasizing the importance of cultural nuances and storytelling. Faith also...

The podcast episode features a discussion with LERMA/'s Partnerships Director, Hailey Barns, and Partnerships Supervisor, Erica Hutchinson, on the intricacies of activating brands within the sports industry. The conversation covers the dynamic and ever-evolving nature of sports marketing, emphasizing the difference between sponsorships and true partnerships. Erica and Hailey share their personal journeys into the sports industr...

In this episode of the Loud and Clear podcast, Francisco Cardenas welcomes Brendan Norman, co-founder of Classify, to discuss the fragmentation and inefficiencies in the programmatic advertising ecosystem. Brendan shares his background working with Facebook Audience Network and Unity's IPO, emphasizing the divide between effective and disruptive ads. He introduces Classify's mission to improve ad relevance through advanced contextu...

The LERMA/ podcast, Loud and Clear, hosted by Francisco Cardenas, features an insightful discussion with Paco Conde, the new Chief Creative Officer at LERMA/. He discusses his global experience, from his beginnings in Madrid to his tenure in London, Brazil, and Los Angeles, and the unique cultural insights he has gained along the way. Paco emphasizes the importance of truth in ideas and the universal connection that creates meaning...

In this episode of 'Loud and Clear,' host Francisco Cardenas discusses the complexities of programmatic marketing with Victoria Garcia Galarza, better known as VGG, from Causal. Together, they explore the importance of authentic brand voices, the perceptive capabilities of consumers, and the challenges of measuring business outcomes over media metrics. Victoria shares insights from her diverse cultural background and her journey in...

In this episode of the 7th season of Loud and Clear, host Francisco Cardenas speaks with LERMA/ founder and CEO Pedro Lerma, about his recent experience at the Cannes Lions Advertising Festival and his intriguing panel on 'How Selling Out Can Make for a Meaningful World.' The discussion delves into the polarities in society, highlighting unexpected collaborations like those of Charles Koch and George Soros, and how taboo trade-offs...

In this episode of Loud and Clear, Francisco Cardenas principal of Digital Strategy & Integration at LERMA/ is joined by Dr. Kimberly Selber, Associate Dean of Community Engagement at The University of Texas, Rio Grande Valley. They delve into the role of academia in preparing students for today's dynamic advertising landscape. Dr. Selber, affectionately known as Dr. K, shares her extensive experience spanning education and hig...

In this episode of Loud and Clear, host Francisco Cárdenas interviews Cairo Kenan Marsh, an experienced advertising professional and founder of the agency relativ*. The conversation covers Cairo's journey from working at major agencies like DDB and FCB to starting his own agency in Japan.

They discuss the allure of the advertising industry, the competitive nature of pitching for new business, and the need for more love and resp...

Join Francisco Cardenas as he interviews Kathy Hines, a second-time guest and global brand strategist, on this episode of Loud and Clear. Kathy shares her perspective on howempathy and human connection are crucial for successful marketing. She emphasizes that while the label ofDEI is important, companies should focus on creating an inclusive work culture where employees feel motivated and valued. Kathy also highlights the importanc...

Tired of your press releases getting lost in the noise? This week, Loud and Clear welcomes Mickie Kennedy, a PR innovator who "hacked" the system using creativity and storytelling. Mickey shares how he built e-releases from the ground up, and how you can use his methods to get your business noticed. We discuss the power of story-based press releases, the importance of emotional connection, and how to leverage industry surveys to ge...

Is your nine-to-five sucking the soul out of you? Do you dream of ditching your boss and joining the gig economy revolution?

Then tune in to Loud and Clear, where advertising legend Rishad Tobaccowala throws down the gauntlet on outdated work models with his groundbreaking book Rethinking Work. Host Francisco Cardenas gets the inside scoop on why clinging to traditional work structures is like bringing a typewriter to a TED Talk.

In this episode of Loud and Clear, host Francisco Cardenas sits down with Julie Ross, Director of Cultural Fluency at LERMA/, to dive into her insightful white paper, "From Powerless to Powerful." Together, they explore the complex interplay between politics and branding, touching on how brands, not only react to, but also shape cultural and political narratives. Julie shares five key risks facing brands today—from the divisive eff...

What happens when AI-generated hosts discover they’re not real? In this episode of Loud and Clear, Francisco "Pancho" Cardenas and the digital team at LERMA/ explore this mind-bending concept through the Notebook LM Deep Dive podcast, where AI hosts face their own artificiality. The conversation led by experts of the digital team Paolo, Christen, Rodolfo, and Pranav, delve into the layers of generative content, touching on the blur...

In this episode of Loud and Clear, we dive deep into the world of SwapCon with its Founder and Creative Director, Jason Won. SwapCon is more than just Dallas’ biggest Swap, Sell, and Buy event; it's a space where community, culture, and creativity converge. Jason shares the inspiration behind creating this unique marketplace, where people come together to showcase their personal style through fashion and accessories while connectin...

On this episode of Loud and Clear, host Francisco Cárdenas welcomes Abrianna González and Grey Needham, two summer interns at Lerma, to discuss their fresh perspectives on the advertising industry. Abrianna, from SCAD with a background in game development and visual effects, and Grey, a recent TCU Graphic Design graduate and avid esports participant, share their experiences and insights. They discuss their impressions of working at...

On this episode of Loud and Clear, Francisco Cárdenas hosts a dynamic conversation with industry veterans Riccardo Ferraris and Vivek Kuchibotla, co-founders of ⁠Think Catalyst⁠. Dive deep into the heart of advertising agency-client relationships and discover how ⁠Think Catalyst⁠ is revolutionizing the matchmaking process between brands and agencies. With decades of experience across global markets, Riccardo and Vivek share their i...

Join Alejandro Clabiorne, Mediahub’s Worldwide COO, as he and Francisco "Pancho" Cardenas dive deep into the seismic shifts reshaping advertising. From the frontline of media evolution, Alejandro shares insider insights on AI’s impact, the creative revolution driven by digital, and the future of multicultural marketing. This episode isn’t just a conversation; it’s a challenge to the status quo. Tune in to discover how tec...

On this episode of Loud And Clear, copy meets art meets technology in a conversation between one of the founders of the Loud And Clear podcast and longtime Creative Director, Matt Villanueva, and LERMA's award-wining Creative Principal Brian Linder.

Check out the conversation as they discuss the future of advertising and the challenges facing creatives working with their newest coworker – Artificial Intelligence.  Together, th...

On this episode of Loud And Clear, we talk to George Esquivel. A passionate brand marketer who turned his passion into a brand to market. Come join us in a conversation about a brand built from the ground up, then sold to a Fortune 500 brewery, and reacquired in 2023. The co-founder and CMO of Four Corners Brewing Co. speaks to us about how he decided to get started in Dallas, Texas, and build a brand from the ground up making an u...