Loud And Clear

Loud And Clear

Coming straight from the offices of LERMA/, an omnicultural advertising agency in Dallas,TX, we talk to advertising and marketing professionals and their view of what they do, where the business is going and where it comes from. Tune in and listen #LoudAndClear.... Show More

Episodes

September 16, 2020 39 min

It’s been 20 years since the launch of the "Music Genome Project," which most of us know as Pandora, the music streaming service. Our guest, Alberto "Berto" Santiago Deida, is the Creative Director at Studio Resonate/Pandora. Berto shares how Pandora pushes innovation and provides clients with a unique space for brands to tell their stories. On this episode, we decipher the line Studio Resonate draws between platfor...

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“The Great Re-Invention is here. It is time to resurrect.”

In this episode, we have the author, mathematician, business philosopher, and ex-publicis guru, Rishad Tobaccowala. Rishad began his advertising career in an agency with strong beliefs -- in a time when Leo Burnett was Leo Burnett and folks believed in reaching for the stars. Rishad joins us through The Richards Group's Digital Nerve series and introduced by Chris Ferre...

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Today, people are doing lots of soul searching, and lots of eyes, minds, and hearts are opening as a result. Brands are also reexamining their roles in society. Have we done enough to promote equality? What else should we be doing? We are calling this “The Big Reset,” a look at how we should be thinking about diversity and inclusion from now on.   

Join LERMA/ on #LoudAndClear for this panel discussion on inclusion in advertising. ...

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On this special episode of Loud And Clear, Latino Leaders Magazine founder, Jorge Ferraez, connects with LERMA's Principal Creative Director Aldo Quevedo on a discussion that ranges from the ANA's (Association of National Advertisers) Reggie Award win for the Avocados From Mexico Super Bowl campaign to a glimpse of Aldo's career in the United States. 

Join us and hear how multicultural marketing has evolved with the con...

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Join us on Episode 4* of the second season of #LoudAndClear where Brand Planner Chris Owens pairs up with Chris Ferrel, Principal of Digital Strategy, who is no stranger to the show. They embark on a conversation about the role of ad agencies as the COVID-19 pandemic unfolds and as the United States struggles to open up for business. Currently, many brands have halted marketing efforts, while consumers are eager to keep living. Thi...

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As the United States braces due to the rapid global spread of Coronavirus (COVID-19), the LERMA podcast #LoudAndClear invites The Richards Group Digital Strategy Principal, Christopher Ferrel, to discuss the ramifications the virus has had on the marketing and advertising industry along with its impact on marketing plans around the globe, especially in the United States.  On this remotely recorded episode hosted by Francisco Carden...

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On the second episode of the second season of the #LoudAndClear podcast by LERMA, we talk to Katie Leonard about her unique journey that began at Temerlin Advertising Institute and led her to various ad agencies and eventually to the client side at Nike

Katie Leonard an SMU ’09 grad is a Digital Brand Manager within the global training category at Nike. Pete Lerma recently sat down with Katie and current SMU advertising student, ...

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On the 1st Episode of the 2nd Season of the Lerma Podcast #LoudAndClear, we talk with Reeve Collins to discuss how Blockchain could very well be the next big thing in advertising. Join our host Francisco Cardenas (Director of Digital Strategy, Lerma) in this conversation co-hosted by Ivonne Kinser (Head of Digital Marketing, Avocados From Mexico) and Kristian Bottini (Founder & CEO, 270B) where they layout out the approach that...

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In the last Episode of Season 1 of the Richards/Lerma podcast #LoudAndClear, Pete Lerma talks with David Johnson from KRLD's CEO Spotlight. They talk about what it takes to re-define the multicultural marketing space by breaking the mold and preconceptions in a market that is driving the growth of many brands in America. The reality has shifted from a very definitive way of connecting with this audience, to broadening the spect...

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A deep look inside the life and journey of this Texas Filmmaker makes the 10th episode of #LoudAndClear a special one. Thaddeus D. Matula, a Dallas born and raised self-made director that brought to us the Peabody Award-winning film Pony Excess, a film about the NCAA-mandated "death penalty" on the SMU football program, is on the mic sharing with us how he made it happen. When the film debuted on ESPN in December of 2010, a...

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Brand and agency relationships have become more promiscuous than ever.  

On the 9th episode of #LoudandClear, Julia Estacolchic, who has also played key roles in ad agencies at an international level, puts into perspective the role of ad agencies and clients alike in a time when loyalty between them is not the norm. She explains how brands today have “needs” that some agencies are not able to meet. She suggests that reinvention is ...

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On the 8th episode of #LoudAndClear, Richards/Lerma partnered with students from the Temerlin Advertising Institute to interview Marc Patrick, SMU advertising alumnus ’93 and Senior Director of Global Brand Communications at Nike. His expertise and views on how certain moments and athletes can inspire purpose serve to guide SMU students and marketing professionals alike. 

Marc, in our eyes a true real-life MVP, has been a part of s...

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On Episode 7 of #LoudAndClear, our guest Michael J. Fanuele shares how he came to study, understand and ultimately share the ins-and-outs of inspiration. The founder/CEO of consultancy firm "Talk Like Music" brings the experience together of former roles as Chief Creative Officer of General Mills and acclaimed brand strategist in ad agencies like JWT, Havas and Fallon, to inspire us to inspire others. 

This fluid conversati...

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Meet Cam Kelly, CMO of Complexity, a space built by eSport gamers for eSport gamers to train and build the most competitive eSports teams in the world. From his headquarters in Dallas, Texas, across the street from the Dallas Cowboys at the Frisco Star, he shares his vision of gaming. This episode of #LoudAndClear was recorded just a couple of weeks after Fortnite’s World Cup took place in New York, where winner Kyle "Bugha"...

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Episode 5 of #LoudAndClear presents a conversation with Carlos Rodriguez, Director of Brand Planning about how Gen Z is reshaping society’s understanding of gender identity and sexual orientation. This conversation of sexual range and spectrum comes in a time where brands and advertising professionals have myriad opportunities to cater to Gen Z’s desire for individual recognition in their marketing efforts, especially through the l...

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On the 4th episode of #LoudAndClear, multinational Creative Director, Victor Garcia-Hoz, talks about his journey through the advertising world in roles that range from Account Executive to awarded Creative Director, moved by his passion for ideas applied to digital platforms. Listen to his recent take on SXSW 2019 and how the digital landscape is shaping the relationship between brands and consumers through digital experience desig...

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On the 3rd episode of #LoudAndClear we discuss with Ivonne Kinser, Head of Digital Marketing at Avocados From Mexico, about her quest for a place where she could innovate, unleash her creative potential and execute campaigns that make a difference for her brand by bringing meaningful experiences to consumers. Her vision and simple view of the industry brings a fresh perspective to executing and interpreting digital. 


--- Send i...
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On this ambush style Podcast, Francisco Cardenas, Director of Digital Strategy at Richards/Lerma, speaks openly about digital transformation. Listen to an example of how people in the ad business have adapted to a digital driven world bringing content solutions that work in a wide array of platforms for clients in the United States like Avocados From Mexico, Clamato, Dr Pepper and Metro by T-Mobile.

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On this episode of #LoudAndClear we talk to Garrett Bruster, Digital/Social Strategist from The Richards Group.  We discuss his 2019 Digital Trend: Streamers Are The New Influencers and how marketing is being influenced by gaming, streaming, twitch and the new era of digital influencers.

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April 2, 2019 2 min
Welcome to #LoudAndClear, a Richards/Lerma Podcast where we will talk to people about marketing and advertising. Expect the good, the bad and the ugly with experts in the fields of advertising and marketing who share their unfiltered knowledge.    To get started, look for the first episode Streamers Are The New Influencers by Garrett Bruster a Digital/Social Strategist the The Richards Group our of Dallas, Texas.  --- Send in a ...
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