Loud And Clear

Loud And Clear

Coming straight from the offices of LERMA/, an omnicultural advertising agency in Dallas,TX, we talk to advertising and marketing professionals and their view of what they do, where the business is going and where it comes from. Tune in and listen #LoudAndClear.

Episodes

May 18, 2022 38 min

The Dallas, Texas-based advertising agency LERMA/ has published several white papers that give a unique point of view on the market and consumers based on research done in conjunction with The University of Texas. These studies range from generational differences and highlights, sexual orientation and self-identification, digital and analog trends, and the impact of COVID on groups not limited to the general population. The LERMA/ ...

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Do you know how to use your superpower of influence as a force for good? On this episode of Loud And Clear join us on a conversation with Dr. Zoe Chance. Zoe is a writer, teacher, researcher, and climate philanthropist obsessed with the topic of interpersonal influence. Her work has been published in The New York Times, BBC and The Economist. She has appeared on CNN, written for Harvard Business Review and has a Ted Talk called How...

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In the past few years, the buzz in the advertising and marketing industry has been loud, but not entirely clear to all. It has caused conversation, tension, and in some cases, even notable consequences as more and more groups start to speak up. We are talking about Diversity, Equity, and Inclusion. Under its various acronyms, the intention to address the issue is good, how can we become more inclusive as an industry, especially if ...

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The Global President of VF Corporation icebreaker, Jan Van Mossevelde, talks about how having a simple truth guide you allows this New Zealand clothing brand to bring ad agencies and partners into a well-defined strategy and reason to exist that moves this brand to be positioned from an activist brand in the early ’90s to today, a brand that leads the mainstream trends in the world. By creating a community and a movement, the produ...

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On this 5th episode of the third season of the Loud and Clear Podcast, Award-winning Creative Director, Inventor & Storyteller, Ben James joins in a conversation about the future of the Ad Agency structure and how to build teams that deliver work that is empathetic and powerful from the ground up. As a true advocate for the industry, he recognizes that the way to improve is by being in constant motion and change, challenging th...

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Is advertising racist? Even worse, is the industry of advertising based on a foundation that discriminates against certain groups of people? This is still a very hot topic a year after the killing of George Floyd and it is a world problem that is not limited to the United States. 

On this episode of #LoudAndClear produced by multicultural advertising agency LERMA/ we speak to Carl Jones. Carl is an advertising creative guru that ha...

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Where were you when Google Launched? What was your first post on Facebook? The first Youtube video you remember? Join Jeff Kauffman, the entrepreneur adman who recently founded Parachute, a WEB3 platform for brands and agencies. He's also the creator of $JUMP, the first tokenized industry association for agency professionals and brand marketers. In this episode of Loud And Clear by LERMA/, we cover the theme of Tokens (Blockcha...

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The United States marketing scene is going through unprecedented changes that demand brands to connect with consumers by recognizing their diversity. That might be the word on the street and the highlight of the trending topics you see today, but Kathy Hines has been a marketer driven by empathy with consumers way before this became THE WAY. As Global Vice President of Marketing and Licensing of VF Corporation, Kathy has led teams ...

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Advertising Disagreement? Want to take a different marketing approach for your brand? LET'S STEP OUTSIDE, BRAH! Or even better, step into the ring in one of the most exciting marketing events available today: Digital Fight Club. 🥊

Founder Mike Pratt, the modern Don King of marketing and advertising fight night, calls bullshit on regular panels and adds some extra sauce to the debate by reinventing the format and invitin...

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What can a 1948 Supreme Court case teach us about trends in 2021? 

In this episode of Loud And Clear we talk to John Stallé, a Digital Strategist and Thinker who questions the status quo, and takes a step back to offer his perspective on today's digital landscape. In this episode, Stallé goes back to 1948 where he connects the influence of "The Paramount Decrees" and how this started to define the way content is distrib...

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It’s been 20 years since the launch of the "Music Genome Project," which most of us know as Pandora, the music streaming service. Our guest, Alberto "Berto" Santiago Deida, is the Creative Director at Studio Resonate/Pandora. Berto shares how Pandora pushes innovation and provides clients with a unique space for brands to tell their stories. On this episode, we decipher the line Studio Resonate draws between platfor...

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“The Great Re-Invention is here. It is time to resurrect.”

In this episode, we have the author, mathematician, business philosopher, and ex-publicis guru, Rishad Tobaccowala. Rishad began his advertising career in an agency with strong beliefs -- in a time when Leo Burnett was Leo Burnett and folks believed in reaching for the stars. Rishad joins us through The Richards Group's Digital Nerve series and introduced by Chris Ferre...

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Today, people are doing lots of soul searching, and lots of eyes, minds, and hearts are opening as a result. Brands are also reexamining their roles in society. Have we done enough to promote equality? What else should we be doing? We are calling this “The Big Reset,” a look at how we should be thinking about diversity and inclusion from now on.   

Join LERMA/ on #LoudAndClear for this panel discussion on inclusion in advertising. ...

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On this special episode of Loud And Clear, Latino Leaders Magazine founder, Jorge Ferraez, connects with LERMA's Principal Creative Director Aldo Quevedo on a discussion that ranges from the ANA's (Association of National Advertisers) Reggie Award win for the Avocados From Mexico Super Bowl campaign to a glimpse of Aldo's career in the United States. 

Join us and hear how multicultural marketing has evolved with the con...

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Join us on Episode 4* of the second season of #LoudAndClear where Brand Planner Chris Owens pairs up with Chris Ferrel, Principal of Digital Strategy, who is no stranger to the show. They embark on a conversation about the role of ad agencies as the COVID-19 pandemic unfolds and as the United States struggles to open up for business. Currently, many brands have halted marketing efforts, while consumers are eager to keep living. Thi...

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As the United States braces due to the rapid global spread of Coronavirus (COVID-19), the LERMA podcast #LoudAndClear invites The Richards Group Digital Strategy Principal, Christopher Ferrel, to discuss the ramifications the virus has had on the marketing and advertising industry along with its impact on marketing plans around the globe, especially in the United States.  On this remotely recorded episode hosted by Francisco Carden...

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On the second episode of the second season of the #LoudAndClear podcast by LERMA, we talk to Katie Leonard about her unique journey that began at Temerlin Advertising Institute and led her to various ad agencies and eventually to the client side at Nike

Katie Leonard an SMU ’09 grad is a Digital Brand Manager within the global training category at Nike. Pete Lerma recently sat down with Katie and current SMU advertising student, ...

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On the 1st Episode of the 2nd Season of the Lerma Podcast #LoudAndClear, we talk with Reeve Collins to discuss how Blockchain could very well be the next big thing in advertising. Join our host Francisco Cardenas (Director of Digital Strategy, Lerma) in this conversation co-hosted by Ivonne Kinser (Head of Digital Marketing, Avocados From Mexico) and Kristian Bottini (Founder & CEO, 270B) where they layout out the approach that...

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In the last Episode of Season 1 of the Richards/Lerma podcast #LoudAndClear, Pete Lerma talks with David Johnson from KRLD's CEO Spotlight. They talk about what it takes to re-define the multicultural marketing space by breaking the mold and preconceptions in a market that is driving the growth of many brands in America. The reality has shifted from a very definitive way of connecting with this audience, to broadening the spect...

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A deep look inside the life and journey of this Texas Filmmaker makes the 10th episode of #LoudAndClear a special one. Thaddeus D. Matula, a Dallas born and raised self-made director that brought to us the Peabody Award-winning film Pony Excess, a film about the NCAA-mandated "death penalty" on the SMU football program, is on the mic sharing with us how he made it happen. When the film debuted on ESPN in December of 2010, a...

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