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April 3, 2023 46 mins

Join us in this thought-provoking episode as we explore the potential of how advertising agencies could help combat the epidemic of mass shootings in the US. We sit down with Pete Lerma, founder of LERMA, and Sarah Allen, principal of brand planning, to discuss how creative minds in the ad industry can raise awareness, promote responsible gun ownership, and drive meaningful change. Tune in to discover the power of advertising and an invitation to turn awareness into action. This problem is not new, but in the last two decades, the continuous random acts of violence have been outrageous, especially in our schools. As allegedly one of the world's most influential organizations (at least that's how we make ends meet) ad agencies and communication conglomerates need to push for a solution or solutions by organizing and assigning resources to the problem. #StopGunViolence #StopViolence

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Guest: Sarah Allen Principal of Brand Planning at ⁠⁠⁠⁠LERMA/⁠⁠⁠⁠

Guest: ⁠⁠⁠Pedro Lerma⁠⁠⁠ CEO of the ⁠⁠⁠LERMA/⁠ Agency HQ in Dallas, Texas

Producer: ⁠⁠Rolf Ruiz⁠⁠, Digital Strategist, Creative Technologist & Agricultor at ⁠⁠LERMA/⁠⁠

Host: ⁠⁠Francisco Cardenas⁠⁠, Principal of Digital Integration at ⁠⁠LERMA/⁠⁠

Music: ⁠⁠Pedro Lerma⁠⁠ and the Band, ⁠⁠LERMA/

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