A Diversity, Equity and Inclusion tool for Marketers.

In the past few years, the buzz in the advertising and marketing industry has been loud, but not entirely clear to all. It has caused conversation, tension, and in some cases, even notable consequences as more and more groups start to speak up. We are talking about Diversity, Equity, and Inclusion. Under its various acronyms, the intention to address the issue is good, how can we become more inclusive as an industry, especially if we are an industry that at any given point needs to connect and some say, even represent, the reality of the markets we sought to bring our messages and products to.  

LERMA/ is an agency that was born out of the need to address the harsh reality of misrepresentation. We are an agency created because there was a gap in the market for an audience that was not being taken into consideration. Today, the commitment of the agency has led to creating a tool that allows brands to measure themselves against other brands on where they stand as an inclusive brand and perhaps inspire the leaders of these brands to do more. Join the team that put together ideas and brought them to life and conversation that is #LoudAndClear.  

To access the Brand Inclusivity Performance Index (BIPI) click here: https://lermaagency.com/bipi

Guest: Shannon Dunbar-Rubio, Group Strategic Director at LERMA/; Lysbeth Zimmerman Co-Founder and Principal at Drumline (formerly Quadratic), Pedro Lerma, Principal and Founder of LERMA/

Producer: Rolf Ruiz, Digital Strategist, Creative Technologist & Agricultor at LERMA/

Host: Francisco Cardenas, Principal of Digital and Social Strategy at LERMA/

Music: Pedro Lerma and the Band, LERMA/