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February 11, 2023 41 mins

Welcome to the second episode of season 5 of the LERMA/Loud and Clear podcast, where we explore the intersection of advertising, marketing, and technology. This week, we are honored to bring you an in-depth conversation with Evelyn Gonzalez, the Marketing Vice President in the Consumer Goods Industry across the Latin American Region, and a Food Tech Expert for Puratos.

In this episode, Evelyn shares her expertise on the digitalization of the food tech industry and the role of marketing in building digital bridges with customers in the baking, patisserie, and chocolate products industry. With her extensive experience in the field, she provides us with valuable insights into the challenges and opportunities of marketing in the Latin American region, and how Puratos is leveraging technology to connect with its customers in innovative and meaningful ways.

Join us as Evelyn takes us on a journey through her career and discusses the key elements of successful marketing strategies, the importance of understanding local markets, and the impact of technology on the food industry. Whether you're in the marketing industry or just curious about it, this episode is sure to inspire and educate.

Tune in to the LERMA/Loud and Clear podcast, and let's learn together from the experts in advertising, marketing, and technology.

(Title and episode description courtesy of ChaptGPT "Plus")

Guest: Evelyn Gonzalez, Marketing Vice President in the consumer goods industry, across Latin America region / Food Tech expert at Puratos

Producer: Rolf Ruiz, Digital Strategist, Creative Technologist & Agricultor at LERMA/

Host: Francisco Cardenas, Principal of Digital Integration at LERMA/

Music: Pedro Lerma and the Band, LERMA/

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