Carl Jones talks Diversity, Equity and Inclusion and the Decolonization of Advertising.

Is advertising racist? Even worse, is the industry of advertising based on a foundation that discriminates against certain groups of people? This is still a very hot topic a year after the killing of George Floyd and it is a world problem that is not limited to the United States. 

On this episode of #LoudAndClear produced by multicultural advertising agency LERMA/ we speak to Carl Jones. Carl is an advertising creative guru that has shared his talent in Canada, Mexico & Europe and he is on a mission to decolonize advertising. We speak of the power of advertising and the process of bringing ideas to life. We start doing an analysis of how ad agencies operate today within an ever-evolving ecosystem that fights to earn the protagonism in the role to bring the story of brands to consumers. 

We talk about the advertising business model, the technology transformation, and the movement of speaking up and taking action in the US and Mexico markets.

Follow Carl: @carlwjonesUKMX1

#LoudAndClear

Guest: Carl Jones BDes, MA. FHEA.Ph.D. (c), Award-winning International Creative Director & Mentor of all that's great about advertising

Producer: Rolf Ruiz, Digital Strategist, Creative Technologist & Agricultor at LERMA/

Host: Francisco Cardenas, Principal of Digital and Social Strategy at LERMA/

Music: Pedro Lerma and the Band, LERMA/