Empathy Marketing, a conversation with Kathy Hines from VF Corporation (Dickies)

The United States marketing scene is going through unprecedented changes that demand brands to connect with consumers by recognizing their diversity. That might be the word on the street and the highlight of the trending topics you see today, but Kathy Hines has been a marketer driven by empathy with consumers way before this became THE WAY. As Global Vice President of Marketing and Licensing of VF Corporation, Kathy has led teams that adopt this approach, generating outstanding results for their brands.

Join us in an open conversation with Kathy on how she went from South Texas to Europe and Asia and how, now back in Texas, she's running what is one of the most purpose-driven casual fashion powerhouses by putting the consumer first. Season 3 is ramping up and we are excited!

#LoudAndClear

Guest: Kathy Hines, VP Global Marketing for VF Corporation, Dickies

Producer: Rolf Ruiz, Digital Strategist, Creative Technologist & Agricultor at LERMA/

Host: Francisco Cardenas, Principal of Digital and Social Strategy at LERMA/

Music: Pedro Lerma and the Band, LERMA/