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January 26, 2023 57 mins

Join host Francisco Cardenas as he sits down with Latino Leaders Magazine founder Jorge Ferraez to hear the incredible story of how a small idea turned into one of the most comprehensive collections of Latino leaders' success stories in America. Tune in to "Loud and Clear" by LERMA Agency to learn more about Latino Leaders Magazine's evolution, its impact on the Latino community, and how a niche publisher amplified non-stereotypical Latino stories that better defined Latino's contribution to this country. Also, learn how advertising agencies play a role in telling these stories by their commitment to these communities and recognizing what they mean for the marketplace.

(title and excerpt of the podcast courtesy of ChatGPT)


Guest: Jorge Ferraez, CEO and Publisher of Latino Leaders Magazine

Producer: Rolf Ruiz, Digital Strategist, Creative Technologist & Agricultor at LERMA/

Host: Francisco Cardenas, Principal of Digital Integration at LERMA/

Music: Pedro Lerma and the Band, LERMA/

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