On this episode of Loud And Clear, Victoria Petrella talks about how her journey from Argentina to the United States led her on a path that helped her become a successful advertising executive into a the client side. She is currently leading the Domino's Pizza brand as Vice President of International Marketing.
Loud and Clear brings this conversation to try and reveal how ad women and men can bring value to the evolution of brands and their process by being an insider and getting things done. Join us as we talk about the digitalization transition of a brand that even reinvented its recipe to the evolution of consumer habits around the "always loved" pizza consumption.
A conversation that is slightly over 30 minutes (not free pizza, sorry) to get a glimpse of how the change at Domino's happened, how it was executed at an international level, and appealing to the Hispanic consumer in the United States. As a bonus, get some tips into what Victoria cares about and what she considers a way to bring value to brands no matter what side of the aisle you're in.
Guest: Victoria Petrella, Vice President of International Marketing at Domino's
Producer: Rolf Ruiz, Digital Strategist, Creative Technologist & Agricultor at LERMA/
Host: Francisco Cardenas, Principal of Digital and Social Strategy at LERMA/
Co-Host: Maria Díaz, Brand Creative Art Director
Music: Pedro Lerma and the Band, LERMA/
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