💡 "Tactics without strategy is the noise before defeat" - Sun Tzu
This quote perfectly captures what Greg Merrilees and I discovered when analyzing failed website redesigns. Too many businesses jump into design changes without understanding the psychology behind what actually converts visitors.
Greg, founder of Studio1 Design, just shared the exact methodology his team used to transform Primal Trust's website from a cluttered, slow-loading mess into a conversion machine that now ranks #4 for competitive wellness keywords.
The breakthrough insight? When your audience is dealing with trauma and chronic illness, cognitive load is your enemy. Every moving element, every competing call-to-action, every unnecessary animation adds stress to already overwhelmed visitors.
Their solution: Create calm, build trust, then guide visitors through a logical journey that feels supportive rather than sales-y.
The result? A website that doesn't just look professional - it actually helps people while driving business growth.
Full case study details are in our latest Marketing Speak episode. Tune in!
The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/509.
Popular Podcasts
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Special Summer Offer: Exclusively on Apple Podcasts, try our Dateline Premium subscription completely free for one month! With Dateline Premium, you get every episode ad-free plus exclusive bonus content.
The Breakfast Club
The World's Most Dangerous Morning Show, The Breakfast Club, With DJ Envy, Jess Hilarious, And Charlamagne Tha God!
Crime Junkie
Does hearing about a true crime case always leave you scouring the internet for the truth behind the story? Dive into your next mystery with Crime Junkie. Every Monday, join your host Ashley Flowers as she unravels all the details of infamous and underreported true crime cases with her best friend Brit Prawat. From cold cases to missing persons and heroes in our community who seek justice, Crime Junkie is your destination for theories and stories you won’t hear anywhere else. Whether you're a seasoned true crime enthusiast or new to the genre, you'll find yourself on the edge of your seat awaiting a new episode every Monday. If you can never get enough true crime... Congratulations, you’ve found your people. Follow to join a community of Crime Junkies! Crime Junkie is presented by audiochuck Media Company.