394. Fueling Endurance Sports Performance: The Story Behind Addra Labs Protein Bars with Eric Zaltas & Matt Schuster

Today, I’m syncing up with Eric Zaltas and Matt Schuster, the founders of Addra Labs Protein Bars. Eric is a former U.S. National Road Cycling Team member and National Team Time Trial Champion with a deep background in sports nutrition. Matt, a former advertising executive turned elite amateur triathlete, has competed at the Ironman World Championships in Kona. We dive into the inspiration behind Addra Labs, the unique ingredients and flavors that set their bars apart, and their journey from endurance sports to brand-building. Plus, they share where you’ll see Addra popping up at Ironman, triathlon, cycling, and running events this year—and what’s on their own training and race schedules while balancing entrepreneurship. CONNECT Addra Labs on Instagram Marni On The Move Instagram, TikTok, LinkedIn, or YouTube` Marni Salup on Instagram and Playlist on Spotify SUBSCRIBE TO OUR NEWSLETTER Sign up for our monthly newsletter, Do What Moves You, for Marni on the Move updates, exclusive offers, invites to events, and exciting news! SUPPORT THE PODCAST Leave us a five star review on Apple or Spotify Subscribe to MarniOnTheMovePodcast, YouTube Channel Tell your friends the episodes you are listening to on your social. Share a screen shot of the episode in your stories, tag us, we will tag you back! Subscribe, like and comment on our YouTube Channel, MarniOnTheMovePodcast