When Leslie Kerrigan started photographing seniors ten years ago, it was a niche that nobody else in her area was focusing on. Today, that is not the case. The senior market has exploded and she has to stay on her toes to continue to be the most sought-after photographer in her area. How does she do it? In our conversation, Leslie, who is also the founder of Seniorologie shares some of her best tips for marketing and running a senior rep program. She also shares her thoughts on working from home versus having a studio, her favorite lens, and tips for partnering with local boutiques.
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