Welcome to Museum Archipelago. I'm Ian Elsner.
Museum Archipelago guides you through the rocky landscape of museums. Each episode is rarely longer than 15 minutes, so let's get started.
Let’s say you sorted every museum on earth in order by the number of yearly visitors.
At one end, with yearly visitor numbers in the millions, would be large, recognizable institutions – places like the British Museum in London. There’s a cluster of these big institutions, but as you go further along the ordered list of museums, the visitor numbers start to drop.
At some point during these declining visitor numbers, you reach small museums. Exactly where in the order you first reach a small museum doesn’t really matter – one definition of small museums from the American Association of State and Local History is simply: “If you think you’re small, you’re small.” You could do the same sort by number of staff members or by operating budget – the effect would be more or less the same. The point is that once you reach the threshold where small museums begin, you still have the vast, vast majority of museums to go.
Simge Erdogan-O'Connor: You just realize how many small museums are there in the world. Unbelievable numbers, right? They're everywhere and they hold such an important space in local cultural landscapes. Even if I dare to say more than large institutions.
The sorting exercise illustrates a long tail effect – each small museum, while attracting fewer visitors individually, collectively hosts an enormous number of visitors. There’s just so many of them. The long tail effect was coined in 2004 to describe economics o
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