In this episode of the NSCA Coaching Podcast, we delve into one of the biggest topics in college sports today–Name, Image, and Likeness (NIL). Tune in to learn more about this game-changing development and its implications for college athletes. Hannah Burkhart, a graduate student in Sport Science and Coaching Education at East Tennessee State University (ETSU), shares her experience as a student-athlete and brand ambassador. Eric McMahon, the NSCA Coaching and Sport Science Program Manager, joins her in the discussion to unpack the details of NIL policies, learn about the impact of social media on student-athletes, and uncover potential career benefits of NIL for personal branding. The episode focuses on the journey of the student-athlete towards professional growth. Don't miss out on this crucial discussion–listen now to stay ahead of the curve!
Connect with Hannah on Instagram at: @hannaahnichole or LinkedIn: Hannah Burkhart | Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs
Show Notes“The NIL is a ton of different opportunities within itself. It has greatly changed college athletics in the last few years. The opportunities arise from showcasing products or services for a brand. A brand can be either local or a major brand.” 4:55
“[The NIL is] definitely is helping. I'm learning the importance of branding yourself. Now that's getting pushed even further with social media. You are your own brand on social media. I'm realizing how important it is to have this cohesive image of yourself projected, so employers or athletes know who they're going to be working with.” 21:05
“With branding, it definitely has made me step back think about my posts specifically, or just how when someone comes on my page, what's their first glance? What is it going to tell them about me? That will help in the long run, especially when I'm out of PT school, and I'm done with my masters, going for those first jobs. How am I portraying myself? So, if someone does find my social media, what do they see? It just helps me think about going forward, how do I want to change as a person? How do I want to portray myself, and that carries over into real life not just social media” 22:20
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