In this episode, Bridget Wood and D'Arcy chat about the stept that took Bridget from a struggling creative to a thriving, multi-six figure family photographer and educator. They dive into defining your target audience, figuring out your niche, and dialing in the customer experience. Hit play!
Meet Bridget Wood:
Bridget Wood, is a sought after Australian portrait photographer who has captured the hearts of many families around the world. Her work has graced the pages of renowned publications such as Vogue, Elle, Conde Nast Traveller, Mother Mag and Rangefinder to name a few. Fueled by an unwavering passion for making motherhood visible, Bridget goes beyond the art of only capturing moments that show you exist but tell a story of how you loved. Her work has been described as timeless, emotive and romantic and her favourite moments are the in between. For the past 3 years, Bridget has also taught other photographers how to forge sustainable and lucrative businesses. With a profound focus on self-worth, systems, strategy, service, and sales, she guides her student's towards success and building a business they love. Her dedication to her craft has garnered widespread recognition, taking her to Europe and the USA for photography assignments and speaking engagements and when she is not doing all of that she is living on the land with.
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