Finding advice on how to make your podcast better is easy. Knowing what advice to take and what to ignore is trickier. Before implementing any advice, take a close look at the agenda behind that advice.
The agenda you have for your podcast is not the same agenda I have for my podcast. The same goes for every other long-time podcaster or podcast consultant. We all want people to keep listening and tell their friends. But what are our real agendas? And how closely do they align with your agenda?
Your agenda is not your podcast hosting company's agenda. Or any hosting company's agenda. They create advice designed to keep their business in business by attracting more people to their service. But how well is their general advice aligned to your agenda?
Your agenda is not a podcast listening app's agenda. They might make it easy for people to listen to your show on their app. But it's the "on their app" that they care about more than "your show."
I'm not disparaging the advice offered by pundits, consultants, hosting providers, or app developers. I'm just stating the obvious: all of that advice is, to one degree or another, serving their agendas first. Not yours.
So... does anyone share an agenda with you? Sure! Your ad rep firm is probably very closely aligned if you run ads on your show. Because when your ad revenue grows, the amount they make from your show grows. Win-win!
The same goes for the agenda of your staff (employees, contractors, service providers). Your show succeeding means they keep a paycheck. That's a definite shared agenda!
So listen to them. Listen to others (like me), sure. But listen most closely to those who share your same agenda, podcaster.
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Podcast Pontifications is a production of Simpler Media. New episodes are released weekly, providing ideas and questions every serious podcaster should be thinking about.
It's created and hosted by Evo Terra. Follow him on Twitter for more podcasting insights as they come. Allie Press assists with the production and transcription of the show.
If you received value from today's episode of Podcast Pontifications, return some of that! We call it value-for-value and there are many ways to show your support.
Mentioned in this episode:
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