Podcasting should be made better, not just easier! That's the motto I started this show with. And I still stand by it! But a lot has happened in five years. What if making it easier to podcast also made it better?
#podcasting
https://podcastpontifications.com/episode/making-complex-podcast-tech-disappear-with-alitu
One thing that has me terribly excited for the future of podcasting is how the entire process of making a podcast has, for many, changed drastically in the last 20 years or so.
Alitu, a service from The Podcast Host, is one of those services reimagining how podcasts are made. They're the Branded Benefits Sponsor of today's episode, and I recently sat down with Colin Gray to ask him how Alitu makes podcasting better.
His answer surprised me. "We've enabled our users to forget about the tech behind it all so they can concentrate just on their voice and getting their message out to the world.
That's the goal; to make the tech just disappear so creators can concentrate on their message."
You may be looking at that with a marked note of skepticism, especially if you've not been keeping up with how much audio tech has advanced in the last few years.
"We're deeply committed to automation," Colin goes on to say, making the bold statement that quite often audio "cleanup isn't something most podcasters should worry about. It should be fixed automatically, so we do it automatically. They're partnered with Dolby Audio, "who know audio back-to-front... to do automated audio cleanup, clearing the noise, adjusting levels, automatically doing de-essing and de-plosives" and more.
I asked if Alitu was something for audio pros who are comfortable using high-end DAWs. "I know people who use Alitu to create one show, but then they use something like Audition to create another complex show where they want to have the full audio engineering experience and control," was his reply. Makes sense to me.
Is it right for you? We're probably spending time and energy doing things that would be better left to software and systems. Systems and software that, frankly, could probably do a better job than we can. At least sometimes.
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