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April 12, 2021 24 min
Here's a staggering statistic to kick off your Monday morning: 77% of consumers say they have tried new brands since the beginning of 2020 In this episode, we sat down with Mark Smith, President of Kitewheel, a leading solution provider for customer journey orchestration and analytics, to discuss what's driving consumers’ willingness to try new brands. Kitewheel recently released a report titled “How to Survive The Latest Retail Apocalypse”, which explores key industry trends and offers recommendations on how brands can make the most of an evolving retail landscape. We've got the scoop—and more—on today's episode. - - - - - - Hosted by Julia Raymond Hare Produced by Gabriella Bock Edited by Trenton Waller
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