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February 15, 2021 17 min
Did you know 73% of Gen Z consumers have increased the time they spend shopping online? In this episode, we explore this digitally native generation as we take a deeper look at their purchases, preferences, and the retail campaigns making waves on TikTok. Joining us today are Dara Busch, president of 5WPR’s consumer practice, and Trinity Wiles, co-founder and director of product development at Where & Share.
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