From about day 1 Redbubble's market was the world while it's base has always, except for a brief moment of consideration, remained Melbourne.
It's rare for Australian companies to do this immediately for the global market, and even rarer for them to succeed to the level Redbubble has. But they've pulled it off, with a few lessons along the way.
Links mentioned in the episode
- A review of Melbourne's digital marketplaces
- Melbourne Startup Ecosystem Report
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