343 Master Water Marketing with Adam Tank

Dive into the world of water professionals with a seasoned thought leader, Adam Tank, co-founder of Transcend, as he guides you through the maze of marketing challenges in the water sector. In this episode, Adam brings over 15 years of industry expertise to unravel the complexities of building an online presence for water companies.

Feel the tug of limited time and budget? Adam Tank understands the struggle. Join us for a candid conversation infused with humor and anecdotes as we explore Adam's water journey. Whether you're just starting your online presence or a marketing enthusiast in the water treatment industry, Adam shares practical insights on the dos and don'ts of marketing, the impact of social media, and effective budgeting and communication strategies.

This episode promises more than just knowledge; it's a journey toward clarity in your marketing strategies. Adam's powerful wisdom unfolds as he declares, "Social media, used properly, is the most powerful network building and brand building tool that has ever existed in the history of the world." Don't miss the chance to gain a unique perspective and elevate your approach to marketing in the water treatment realm.

Tune in for a wealth of actionable insights and discover the secrets to authentic engagement. Enhance your marketing strategies with Adam Tank's expertise, and let's navigate the waters of the industry together.

 

Timestamps

1:00 - Trace Blackmore emphasizes continuous learning to prevent burnout

8:00 - Call to action: Leave reviews, like, and subscribe to the podcast

12:18 - Upcoming events for water treatment professionals

23:00 - Introduction of Adam Tank and discussion on mentorship

29:55 - Importance of digital presence and advice for starting marketing

32:00 - Customer engagement and rules for creating a message

38:00 - Consequences of not investing in marketing

41:00 - Exploring different social media types and content strategies

50:00 - Advice on budgeting for marketing

52:00 - Humorous stories about dealing with online critics

58:00 - Reflection on the impact of positive feedback from fans

1:02:00 - Lightning round questions

1:07:00 - Closing thoughts and a sneak peek of James McDonald’s 2024 podcast episodes

 

Quotes

“The internet is an amazing vehicle for serendipity. Start small. Don’t overthink it. Share about your day and go from there.”- Adam Tank

“People want to connect with people. People want to connect with people who they like and trust.”- Adam Tank

“Authenticity. Authenticity is key when using social media platforms.” - Adam Tank

“Social media, used properly, is the most powerful network building and brand building tool that has ever existed in the history of the world.”- Adam Tank

“Going viral isn’t the goal, the goal is to find a tribe of people online.” - Adam Tank

“Start with a single post. Start with a single reshare. Write a couple of sentences, put it out into the world, and see what happens.” - Adam Tank

 

Connect with Adam Tank

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