3 Things I Found Out from a Single LinkedIn Post

Hey there, my gorgeous listener, welcome to episode 73 of the Small Business Made Simple Podcast.

Thank you for lending me your ears today – I know you have lots of choices, so I sincerely appreciate me being one of them!

If you’re a first time listener, super super welcome, I am so pleased to have you here.  I am your host Jenn Donovan, and, it’s my job, via this podcast, social media and everywhere else actually, to make your business life simpler. 

Business can be lonely and hard and complicated and it’s hardly ever easy, but it should be simple or at least simpler, so that’s my commitment you to on the Small Business Made Simple podcast!

One way I help to make your life simpler is by having a group of like-minded business owners all in one stop.  To ask questions, get answers and enjoy the journey of business! If you haven’t joined the Like Minded Business Owners Facebook Group, then hope over there after this episode and join!  Simply search Like Minded Business Owners in Facebook or come to the show notes for the like.  Show notes are at www.socialmediaandmarketing.com.au/73

www.facebook.com/groups/LikeMindedBusinessOwners

One thing that I love to do inside my business, and in life, if I’m being honest is analyse things!  People, things, ideas, thoughts – just love listening, observing and analysing – not in a bad way – but in a “always learning” way.

I’m the first to admit, I’m a lifelong learner.  Also reading (*ahem listening) to a good book, mostly business related, sometimes not, a podcast or reading articles, blogs etc.

So now I’ve set the scene, I wanted to share with you 3 things I learnt from a single LinkedIn post I did other day.

I’m sharing this with you because there’s lessons in what I learnt – lessons for me and perhaps for you.

Some are “eye-rolling” “yes, I’ve heard that before Jenn” lessons – but I’m going to tell you anyway – because as the saying goes, when the student is ready, the teacher appears.

I know that’s true from experience, from hearing the same thing over and over and over again, but finally hearing it for the first time with “that” mindset – and it being a game changer.

So, off track I go ….

3 things I learnt from a single LinkedIn post.

Firstly, let me tell you why, this particular post is what I want to tell you about.

It was by far my most popular recent post – not the best ever, but the best in Covid-19 with over 3000 views, 50 comments and many likes and reactions.

I did it on a whim – not really thinking too much about what I was putting up there – just thought it was a good question to ask and I thought perhaps I might get one or two potential guests from the responses for my podcast!

So, the post read “If someone were to interview you, what topic would it be about?”

So, what did I learn from that post:

1. People’s favourite subjects is themselves

That’s not meant to be a derogatory thing, it’s just a reality.  Ask people what they do, and they will tell you.  Ask people what they are best at, and they will tell you.

Lesson:  If you’re short on engagement or content, think about how you can ask a question to engage people by asking someone about them – again, everyone’s favourite subject is themselves.

2. Some don’t know the answer.

Some people who commented did not know what they could be interviewed about.

This is a professional platform, LinkedIn, and therefore about business doing business with business.

Some people didn’t know what their elevator pitch was.

An elevator pitch is being able to tell someone what you do, why you do it and who you do it for, in the time taken to ride an elevator.  Very scientific timeline!

It’s totally fine that people don’t know their elevator pitch – I so get that – and I’m not looking at it from that perspective – I looking at it from a content perspective – perhaps I need to put out some content to help people articulate what their interview topic/elevator pitch is.

See marketing hat on – there’s content right there for me in the future – listening to what the market is telling me.

But if you couldn’t answer that question – or you have 100 different answers to that question – what would your topic be – then perhaps your USP or unique selling proposition is something you need to do some work on.

Episode 4 – yep that long ago – we all about knowing and owning your expertise – it’s worth a listen and there’s a great little unique selling proposition exercise in that podcast too!  Link is in the show notes or go to: www.socialmediaand