Terms like marketing* are often associated with a long list of negative connotations and an image of a cartoon thief sneaking around a corner with a huge bag of cash over his shoulder. Why does the word marketing make people want to delete their banking apps and bury their wallets? How has the perception of this simple concept changed over time? In this episode, SolarWinds Chief Marketing Officer, Brian Goldfarb, explains how marketing drives education, broadens perspectives, and enhances communication when it is used with integrity. Learn how marketing techniques will continuously evolve with the rapid pace of technological advancement and the challenges of predicting the future.
*This description’s marketing verbiage was purely coincidental.
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