The second-ever Green Football Weekend was held earlier in February to encourage fans to adopt a more sustainable approach to following their teams. Pledgeball CEO, Katie Cross, and Helen Taylor, the former CEO of Forest Green Rovers, join the podcast to discuss the initiative and how best to tackle football's sustainability challenges.
Talking points:
- What is the Green Football Weekend? (7:27)
- Why the focus on reducing meat consumption? (12:26)
- Are fan campaigns the most effective way of changing behaviours (16:36)
- Should the English football regulator be thinking about green issues? (25:30)
- Are broadcasters leading the way? (29:22)
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