In episode 695, Rob Walling and Asia Orangio answer listener questions. They take questions about ideal target customers, moving from B2C to B2B, and how to advertise for a product in a new space. They wrap up discussing the challenges of making freemium work while bootstrapping.
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Topics we cover:
- 4:06 – Adjusting your target customers to chase an opportunity
- 11:58 – Is translating marketing or educational content worth it?
- 16:46 – Moving from B2C to B2B
- 25:53 – Defining a cross-channel marketing approach
- 33:22 – Advertising for a product in new product category
- 41:40 – The issues with making freemium work while bootstrapping.
Links from the Show:
- State of Independent SaaS Report
- MicroConf Mastermind Program
- Asia Orangio (@AsiaOrangio) | X
- DemandMaven
- Episode 681 | Why Launching a Second Product is Usually a Bad Idea
- User Interviews
- Episode 685 | 7 Things You Should Never Do (A Rob Solo Adventure)
- Four Fits for $100M+ Growth by Brian Balfour
- Brian Balfour (@bbalfour) | X
- Reforge
- Continuous Discovery Habits by Teresa Torres
If you have questions about starting or scaling a software business that you’d like for us
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