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January 30, 2024 44 mins

In episode 698, Rob Walling interviews Noah Kagan, CEO of AppSumo. They discuss the importance of eliminating distractions, cover strategies that led to growth in Noah’s businesses, and share insights from growing YouTube channels. Noah also shares why he decided to write his new book, Million Dollar Weekend.

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Topics we cover: 

  • 2:38 – Making good decisions, consistently
  • 5:47 – Noah’s disappointment in selling Sumo
  • 13:20 – Strategies and decisions that led to growth
  • 15:46 – Focus on eliminating distractions
  • 20:15 – Noah returns as AppSumo CEO
  • 23:20 – Making the mistake of not listening to customers
  • 26:55 –Growing a YouTube Channel to 1M+ subscribers 
  • 35:03 – The role of YouTube content in supporting AppSumo
  • 37:11 – Building a million dollar business in a weekend

Links from the Show: 

If you have questions about starting or scaling a software business that you’d like for us to cover, please submit


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