Music Outside the Music Industry with JJ and Dave Heller

Once upon a time there was a music industry without streaming music. Songwriting duo JJ and Dave Heller remember this day well. They once had sixty thousand of JJ’s CDs in their garage to prove it.  This week on The Slow Work, host Sandra McCracken sits down with JJ and Dave to talk about how they have built their music careers outside of the traditional music industry. Prioritizing artistic independence, family time, and intentional ambition, the Hellers talk about what collaboration looks like in their marriage, how fame changes things, and why they’re satisfied to go against the grain in an industry where formula is often the road to success. This episode offers a refreshing perspective on artistic work and needed encouragement to chart your own unique creative course. Special Guest: JJ Heller and her husband, Dave, work creatively together co-writing and recording her songs. After 20 years making music full-time, Heller has 14 full-length albums, two Christmas EPs, and dozens of singles to her name. In 2017 JJ began regularly releasing NEW MONTHLY SINGLES on the first Friday of each month. It’s a strategy that helped her grow from 800,000 to over 15 million streams per month. In addition to releasing monthly singles, Heller is busy working on her orchestral I DREAM OF YOU albums, I DREAM OF YOU: CALM, JOY, SLEEP, LOVE, and the newest addition, I DREAM OF YOU: CHRISTMAS. The Slow Work is a production of Christianity Today Executive Producer: Mike Cosper Host: Sandra McCracken Producer: Azurae Phelps Editor and Mix Engineer: Dan Phelps Music: Tyler Chester Graphic Design: Chris Bennett Social Media: Kate Lucky Learn more about your ad choices. Visit podcastchoices.com/adchoices