3 main takeaways:
- Examples of the initiatives restaurants have taken to reach customers in new ways.
- What restaurant professionals should be doing to ensure they make it to the other side.
- How the future of the restaurant business will look.
Speaker bio:
Jim Mizes started his career in the retail industry as a young man working at his father’s pharmacy. He then went to school and received a degree in accounting and began working in typical finance jobs. After realizing that accounting wasn’t what brought him joy, Jim joined Taco Bell as a general manager and quickly worked his way up to their VP of operations. In 1989, Jim repositioned the brand’s 59, 79, 99 campaign and saw a 60% growth in same-store sales. After building up several restaurant brands, Jim finally joined Blaze Pizza where he grew the brand from 2 stores to over 340 in only 6 and a half years.
Jim is now retired and recently joined SiteZeus’ board of directors to continue to help retail and restaurant brands grow into new markets.
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