277: Traction Business Coaching for Law Firms (w/ Kellam Parks)

In this episode, you'll learn how a Virginia lawyer found the best business coach to help his firm implement principles from the popular book “Traction” (by Gino Wickman). Listen as Kellam Parks shares the process he used to research and vet candidates, and why he says the decision to hire a coach was "transformative." He also explains exactly why the principles in Traction are so helpful in growing a modern law practice.

In this episode, you will hear:

• The benefits of applying the business book "Traction" to law practices
• Some challenges traditional law firms face
• Understanding the concept of Entrepreneurial Operating System (EOS)
• The challenges and benefits of coaching for solo lawyers
• Implementing EOS and finding the right coach
• The importance of generosity as a core value

Resources from this Episode

- Stephanie Everett (the coach Kellam hired)

- Lawyerist Labs (group coaching program)

- Melissa Shanahan (Velocity Work)

- Trillion Dollar Coach: The Leadership Handbook of Silicon Valley’s Bill Campbell (business coach to Steve Jobs and Eric Schmidt)

- Charlie Munger's Psychology of Human Misjudgment

- The Moment, podcast by Brian Koppleman (creator of Showtime's Billions)

- Traction: Get a Grip on Your Business, by Gino Wickman

- Fireproof: A Five-Step Model to Take Your Law Firm from Unpredictable to Wildly Profitable, by Michael Morse

- The Go-Giver: A Little Story About a Powerful Business Idea, by Bob Burg

General Resources

• Learn to use technology to reduce friction & gain freedom with this resource: https://www.the8020lawyer.com/
• Focus on these essential tech tools for maximum traction in your practice.
• Take this short law practice assessment to identify your main strengths & weaknesses.

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