Brent Kelly dives into three reasons why Practice Quoting is Stupid in this episode of The Agent Leader.
What is practice quoting? We define it as "the art of providing a quotation to an unqualified prospect in order to force the incumbent agency to lower their renewal price while retaining the account."
Practice quoting is a waste of time, energy, and money for insurance agencies. Need more reasons why practice quoting is a bad idea?:
#1 - It undermines your professionalism as an insurance agent. (6:48)
#2 - It eliminates the opportunity for proper diagnosis and analysis of the clients' needs. (10:55)
#3 - It makes you look and sound generic. (16:04)
Brent encourages insurance agencies to establish rules of the game upfront, focus on providing value and expertise rather than just quoting, and differentiate themselves in the marketplace.
To get your copy of the No Practice Quoting poster for your office, visit www.sitkins.com/npq
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