May 12, 2023 • 34 mins
Fascinating Survey Results | The Asana Academy Podcast
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
(00:00):
So a couple of weeks ago, Istarted surveying my email list.
(00:05):
About a new product centeredaround functional anatomy.
Now I don't normally create.
New products very often.
Because I a, I like to do a lotof research to make sure it's
actually something that.
People want and moreimportantly, something that
people want to buy.
(00:26):
And also to make sure it'sreally good.
And that there's not something.
Out there already.
That can be a substitute.
So I've got request.
I've got a lot of requests overthe years to create a product
around.
Functional anatomy and the waythe body works.
And I've always been hesitant todo it because of how broad the
(00:50):
topic is and how vast it is.
And.
Oftentimes when you buildsomething or you create a
product that isn't.
Outcome-driven meaning there'snot a specific outcome.
That.
Customers or clients will getfrom.
Purchasing the product there'sno real.
(01:12):
Desire to buy it.
People may say that you like it,but there's no desire to buy it.
Because at the end of the day,people aren't buying products.
They aren't buying books.
They don't buy things becausethey want to buy things.
They're not buying the actualthing.
They're buying the outcome.
They're buying what they believethe outcome will give them.
(01:33):
So creating something like thisrequires a lot of research.
It requires a lot of time.
It requires a lot of.
Digging and it requires.
Gathering.
A lot of information fromdifferent people in different
surface.
Anyway, I sent out a couple ofweeks ago.
I sent out.
Awesome surveys to my list andI've got a pile of them.
(01:55):
I've read through 200.
Already.
And if you are not subscribed tomy list, you can go to the
Austin academy.com.
And you can subscribe there.
And if you do want to fill outthat survey, I will also put a
link in the show notes to fillthat out.
If you want to provide yourinput on that, I'm very
interested.
(02:15):
To hear just what people want tosay.
So I typically have a processI'm going to go through what
I've worn, because I think it'sreally fascinating.
And it's very.
It's very eyeopening actually tosee the different range of how,
of what people think they wantand what they think is valuable.
But I typically have a processfor how I go about creating any
(02:36):
kind of do product.
And I want to share that withyou first.
So that gives you some outcomesor that gives you some not
outcomes, but that gives yousome insight rather of.
How I like to go about creatingthings.
So first and foremost, sinceI've had, since I have an
audience now and I built anaudience over the last 10 years.
I like to first start with thepeople who are closest to me,
(02:58):
meeting the people on my emaillist, just to gather data, see
what they say, see what theiropinions are and see what
they've got and see what theyhave.
To say about that.
And then.
And even before that, I shouldsay before I even bring any kind
of surveys or anything to myemail list, I start with people
who have purchased things for mein the past.
(03:20):
And.
What I like to do is go to mygo-to my clients.
And specifically.
The ones I can go back and I cansee.
Over the years who has spent,who specifically has spent, the
most money with my company and Ican send stuff to them.
(03:41):
I can talk to them directly.
So I like to start, I shouldsay, first and foremost, I like
to start with clients and thengo to customers, then go to my
email list.
So that way I can gather data.
I can talk, I can gatheropinions.
I can gather a lot of data.
And people who have actuallypurchased things for me in the
past.
Hold a lot of weight becausethey're willing to, they're
(04:03):
willing to put their money wheretheir mouth is.
Number one.
But then people who aresubscribed to my email list and
maybe they haven't purchasedsomething before, but because I
haven't provided something forthem to purchase.
So I like to gather that data.
And that's where I'm at in thatphase now, which is I've got a
bunch of surveys to readthrough.
I've read through about 200.
And it does take time to gothrough all these, but then
(04:23):
after that, What I like to do isthen invest money in running
ads.
Two.
To then put out a survey to acold audience.
People who don't know me at all.
And people who are.
To see if they're interested.
People have no idea who I amjust to see.
If they're interested in theproduct independent of me,
(04:46):
because that's the, one of theskewed.
Data points of having someonehave of putting out surveys to
people who know you and peoplewho have bought things from you
before.
There is, there's a familiarityaspect, meaning, okay.
They already know who I am.
They've already bought stuff forme.
They already.
(05:07):
Have some kind of understandingof who I am, because they're on
my email list.
So they're going to buy itbecause I put it out there.
They're going to be more likelyto buy it because I put it out
there.
But when you actually investmoney, In gathering data and
gathering.
Opinions from people who don'tknow you.
It's solely.
Are you interested in theproduct?
Yes or no?
(05:28):
So that's also very helpful.
Investing money going to a bunchof people you don't know.
In order to.
Ensure there's actually, there'snot an interest because I'm
creating it.
There's an interest in theproduct itself.
So those two things alone.
I'm going to know that if I a,if I'm getting real good
surveys, I'm getting peoplefilling them out from.
(05:50):
Running ads to people who haveno idea who I am.
That's a very good indicatorthat the product actually has
legs.
And then it's something great inthat.
It's actually something worthbuilding and investing the time.
In to building more importantly,because if they're interested in
it enough independent, who'screating it.
When you have familiarfamiliarity around who's
(06:11):
creating products and.
Who is actually building it.
You've got even more desire forthe product itself.
And the thing is when I createproducts, my goal is not just
to.
Sell to my audience, any of myproducts that I create, it's
there.
Yeah, I sell them to my audienceand people who know me, but
(06:32):
they're more designed and gearedtowards people who don't know
me.
I that's how I, that's, how Icontinuously grow my business
is.
I have to make sure my productscan withstand a, the test of
time, but B.
They can, I can spend money toadvertise them, to people who
don't know me and then acquiremore customers.
(06:53):
And that way that's how you keepthat's how you keep growing.
Product.
That's how you keep going.
And that's how the whole bodybreakthrough program.
Came, came together, which wasI'm not just going to sell it.
I'm not just going to gathereddata from people on my.
My list, my email list already,and people who follow me, but
(07:14):
I'm going to go and I'm going toinvest money in running a.
Running ads to see what peopleactually have to say about the
product, and then you can refineit.
You can gain a lot of data.
And you can see what people haveto say.
And now I get more referrals.
I'm amazed at how many referralsI get to body breakthrough
(07:37):
announced, known as like thebest press handstand program.
On the internet for that exactreason, because a it's rooted in
research, it's rooted in data.
And because I've had.
On top of it now.
Over a thousand clients gothrough the program.
I also have so much insight frompeople now going through the
(08:00):
program.
So I like to be very methodical.
About how new things are builtand how to go about them
because, quite frankly, most.
Most.
Products on the internet andmost yoga products I've seen.
I, one of it's I'll get to itnext, but I they're just thrown
together.
They're really quickly throwntogether.
(08:23):
And there's no real rhyme orreason in and how they work.
So I like to make sureeverything is actually.
I've done the research.
I've gathered all the data.
Everything that I need in orderto make sure a product is going
to succeed.
And I don't rely on what Ithink.
Is valuable because oftentimeswhat I think is valuable is not
(08:44):
what everybody else thinks isvaluable.
So I like to make sure.
I get all of that before I evenstart to create something.
So the cold.
The quote, unquote cold audiencepeople who have no idea who I
am, the unfamiliar audiencethere.
Their opinion.
And what they say is reallyimportant because if I'm going
to create something.
(09:05):
My goal is just like bodybreakthrough.
It's to be able to run ads to itand sell the product
continuously.
Like my, my, my vision and theway I like to run my business is
not just create random thingsand sell them.
It's too.
Create one thing, create itreally well.
Make it the best in its categoryand sell it over and over and
(09:28):
over and over again, andgenerate tons of referrals and
tons of buzz in the processbecause when your product is
good, everybody wants to telleverybody about it essentially.
That's that's the next phase inthat process, which is saying.
Which is literally saying, okay,now I've got to, now I have to
run ads and see what thosepeople say.
(09:49):
So that's not it.
That's not all you do, butthat's how you gather.
That's a, you gather even moredata.
On that is that's the nextphase.
Then the next thing that you cando.
Is, you can go over.
To Amazon, and this is somethingelse I would see is that, and
then I like to go find books onthe topic.
(10:09):
So I like to make a long.
Spreadsheet of all the differentbooks on the topic.
And.
Go through all the books.
And what do I do is I not justgo through the books, but more
importantly, read the reviews.
Of the books.
So Amazon is actually a treasuretrove of information.
(10:32):
When you learn how to do this,when you learn to do it
correctly, Meaning.
You can go in.
And.
Learn.
What people like and what peopledon't like from the review.
So I like to pay attention tothe negative reviews
specifically.
'cause I like to see.
(10:53):
What is left out?
What is missing?
What is going on?
And.
That becomes very apparent.
Like you learn a lot from that.
So when I was going and I wasresearching.
When I was researching presshandstands, and that kind of
stuff in particular.
One of the things that I foundfrom just scrolling through
(11:13):
Amazon.
Is everyone.
EV all of the negative reviewson all the books centered
around.
Around handstands are that.
I can't do the drills thatthey're telling me in this book.
I can't do the drills.
What they're saying.
And that was a common theme.
(11:34):
I can't do the dress.
So of course I realized from Irealized from that point of
view, very specifically it'sthat people don't need more
drills.
They need to understand howtheir body works.
So one of the things that'sgoing to make my product great.
Is ensuring that my it's notdrill focused at all.
(11:57):
It's actually designed forpeople who can't.
Can't do the drills.
They've seen.
On the internet they've seen inbooks, et cetera, et cetera.
So I like to go through and I'dlike to gather that information,
I like to go through.
Amazon read the books, read allthe reviews.
Got a lot of data that way thentoday, the great thing about
technology also is, everybody'screating apps for things, so
(12:19):
they need, then you can don't,you can look at the apps.
You can take a look at.
Apps on the apple store or theAndroid store, wherever you go,
read apps, read them everywhere.
Go to apps.
Find apps around the topic.
And again, read the reviews ofapps.
Go read the reviews and.
Then, if those reviews are.
(12:42):
Are very similar to the books.
You can learn a lot ofinformation from reading the V
the view.
So then you go to apps and thenI like to go to YouTube and I
have a, and I have a generalframework.
Which is, if there are.
If I can't find, at least if Ican't find it at least nine or
10 videos.
Around the topic that havehundreds of thousands of views.
(13:05):
I also know it's not as relevantas what people say.
So again, the same thing you cango back, you can read all the
comments like on YouTube, yougot to filter through a lot of
garbage, but it's worth it.
To find the comments of whatpeople say.
And then, so you just start tocreate a list, right?
So for body breakthrough, I hada whole list.
(13:25):
Of I had a whole list of things.
I had a whole list of books, therelevant comments.
I had a whole list of apps, therelevant comments.
The whole list of YouTubevideos, the relevant comments,
and you gain a lot ofinformation, lots and lots of
information that makes.
That makes the product good.
And then of course you can doother things.
(13:46):
Like I also like to go into.
The Google keyword planner.
So the Google keyword planneris.
It's It's a search tracker sothat you can see.
How often and how much peopleare searching specific things.
Per like per month it gives youvolume of search.
(14:07):
I also use a tool it's calledkeyword planner.
And it helps specifically itformulates new keywords.
And one of the reasons why thisis important is because.
You can go in and you can.
Basically type in a search,right?
You can type in like in thekeyword planner.
(14:29):
The keyword planning tool youcan type and say, press
handstand.
And it'll show you a whole treeof relative.
Searches that are.
Tied to that specific search.
So then you can look at things.
And you can say, what are peoplesearching?
That are also searching this.
So then I actually saw from thatkeyword planning tool that a lot
(14:54):
of people along with presshandstand were searching.
How to, how do I strengthen mycore?
How do I strengthen my core?
How do I engage my core?
That was all tied into that.
You can gain even more insightinto where, what people are
struggling with around thespecific topic, because if you
see a specific search term andthere's a very high volume
(15:16):
around it, that means that thereis a very.
There is.
That problem is not solvedbecause people are searching it
and people are looking for it.
So it's not very good.
And that was one of the thingslike, because the other thing I
do is if I'm going to create aproduct.
I've already bought all of theother products relative to the
(15:37):
thing I'm trying to create.
So I can go through the productsand I, I basically have a, I
have a research team andthere's.
Me and a couple people, we gothrough all, we buy the
products, we go through all ofthe products and we.
We like to see how they're puttogether the logic, the
thinking, and it was reallyeasy.
I bought a lot of, I bought alot of products around
(15:59):
handstands and press hands, andI realized they're all generally
the same thing.
And a lot of them weren't rootedin research.
They were all just built aroundwhatever that person thought was
relative to that.
More drills.
And the thing that I foundreally shocking, for example,
and this is why creating afunctional anatomy program, I'm
doing the research.
Is because.
(16:20):
And a lot of these in a lot ofthe programs you would see.
Them talking about forhandstands building, arm,
strength and building.
Yeah, building arm strength andbuilding more shoulder strength,
and you have to get strongerarms, which.
I know from doing the researchand looking through the key word
planner, that's not really whatpeople wanted.
(16:42):
That's not really what peoplethought was the problem.
And it's true.
It's not like it's really notfor those for.
Handstands and press handstandsthe arm strength and the
shoulder strength is the easiestto build.
The other muscles are moredifficult.
And so of course, I'm not goingto, why would I talk about
something that, why would I talkabout arm and shoulder strength,
(17:03):
which a everybody else is doing,but to.
It's something that people don'teven need.
And the data on the keywordplanning tool actually showed
you that.
You can be very thorough ingoing through and.
And creating things.
And maybe this is helpful foryou.
Maybe this is just good.
This is my behind the scenesthinking of how I like to create
(17:24):
courses.
And this is how I ensure thatthey're actually good at that
people will buy them.
And then I also go, so anotherthing you learn from the insight
is people say it clues you in.
So do I create an online courseor do I create a coaching
program?
Do I create a course withbuilt-in support, help and
accountability around it?
Most people when trying to.
(17:47):
Most people when trying toachieve a certain outcome, do
weight better, where they havespecific health.
And that's also why I knew.
For example with bodybreakthrough.
That it's really hard to create.
Just an online course wheresomeone goes and does on their
own.
The.
The press handstand.
(18:09):
Because every body is different.
So it's really hard.
It's and it's impossible.
There's no such thing as a onesize fits all solution.
That everyone has a differentstarting point.
Everybody has a differenthistory in their body.
Everybody has unique strugglesand challenges they're going
through.
They need custom, they needsomething that's more customized
to them.
Which leads, leads you towardsbuilding a coaching program.
(18:32):
Versus building a course,building an actual online course
and.
So it's knowing ha.
Also the format, to buildthings.
And that's really important.
So I'm doing preliminaryresearch for a functional
anatomy program because it wouldbe a different type of program
to be built.
And it would be something thatis.
(18:54):
It'd be uniquely different.
In that way.
What I've learned now, goingthrough, I've read, just going
through about 200 surveys.
It's fascinating.
Which is I, again, I'minterested in creating
world-class products.
I like to pick out the importantdata points.
There's one category of peoplethat I find.
Very, that, that is veryfascinating to me.
(19:16):
And these are the people whohave had chronic pain.
Or injuries that have led to,like back pain, hip pain,
shoulder pain, neck pain.
And.
And that's all very relevant,like to understand, like people
are interested in anatomy andthe way their body works,
because.
Of their history and because ofwhat they'd been through.
(19:37):
They want to understand the waytheir body works because.
It will directly benefit them.
So there's, there, there aresome kind of very relevant
outcome there.
Now from experience, I can tellyou.
That then you also have to becautious in this.
And whenever I have an idea orwhenever I feel like I'm going
to create something.
(19:59):
I have a real strong convictionabout something that I'm going
to create.
I am the first one that pokesholes in the argument.
So I can be a very good criticof my own stuff and I can poke
holes in my own argument for whyshe creates something.
Now.
What I have now learned fromexperience.
Is.
(20:21):
That people who have painbecause one is chronic and one
is an injury are two verydifferent people.
People who ha who have had somekind of injury, typically tend
to be very motivated.
Towards healing, their bodies.
They can get back to where theywere, it was some kind of
injury, something they did maybea freak accident that caused
(20:42):
back pain.
And they're very motivated.
They're very driven.
To correct.
What's actually going on becausethey know what.
Being what an optimized bodyfeels like.
They know what it feels like tofeel.
They know what it's like to be,feel really good in their body.
They're typically very motivatedin that regard to learn their
body to fix it.
(21:02):
But then the other group, whichis people who have chronic pain.
They always say they want thesolution, but there, but it
turns out that they're nevertruly motivated to solve it.
They don't have.
That same drive that people whoare injured.
Actually have, and the reason isoftentimes when chronic pain is
(21:24):
just happened because oflifestyle, it's like chronic
pain has built up.
Over years or even decades.
And they haven't done anythingabout it for years or decades.
So they just let it get reallybad.
It's like letting weeds grow inyour front yard, you don't do
anything about it before youknow it.
You've got a jungle and you'vegot overgrowth.
In your backyard or your frontyard?
(21:45):
So even though people who havechronic pain.
Say they want to solve it.
They've already had 10 years tosolve it, or however long
they've had it.
They're not very motivated to,they're not as motivated as they
say, they're not action takers.
The longer someone has been inpain.
The less likely they are toremember what their body was
(22:06):
like before they were in pain.
And so that becomes.
There, their state of painbecomes accepted as normal,
right?
This is the way I always am.
I can't solve it.
There's no urgency, even thoughthey say they do, there's no
urgency.
And.
The longer that you've been inpain.
The more.
That it wears away at your ownmentality.
(22:29):
Your self-belief you tend tobelieve in yourself less.
You tend to think.
You tend to start to doubtyourself and question who you
are because you can't get thepain to go away.
So that's another, that's acompletely different issue.
Which is because I read.
In the surveys, people who havechronic pain that want to solve
(22:49):
it.
But then my question to them isalways.
If it wasn't an injury thatcaused the pain, it just
happened because of lifestyleand it's gone on for years or
it's gone on for decades.
What would make, what would, whywould now all of a sudden be the
perfect time to solve theproblem, because I'm more
(23:10):
inclined to look at it logicallyand just say your history and
your body of work has showedthat you aren't willing to solve
the problems.
So I don't feel like.
If you've let it gone on for 10years, I don't really see why
tomorrow is the day you're goingto solve it.
So it's not really, they're notreally action takers.
And that's a problem, right?
So if you're creating a productand you're selling it to people
who aren't action takers, Andyou're selling it to people who.
(23:36):
Just let things go.
There's.
It's not the solution itselfthat they need.
It's a shift in mindset.
It's a sh it's a shift.
It's a total shift in mindset toget them to be an action taking
mode.
Which is something different.
So again, you have pain and youhave pain that's relative to
(23:57):
that.
That is, chronic pain or aninjury.
Like a sports injury orsomething like that.
That's really awesome.
Then you have another categoryof people, which I've read
through now, going through thesesurveys.
And I still have more, there'sstill a lot more to go through,
but.
There's another category ofpeople which are people who
just, you know, they want tooptimize their body.
(24:18):
They just say, look, the more Iknow about my body, The more.
I, the more empowered I can be.
I can prevent injuries, right?
Like injury prevention,functionality being able to
move, especially as you getolder.
Especially as.
You get older functionalitybecomes really important.
(24:40):
So you're motivated to learn.
About your body and the way itworks.
So that you can keep performingoptimally, and if you have a
reason to do it, Here's theother, here's the other side to
it, which is learning your body.
Let's say you love playingtennis and you want to play
tennis until you're 100 yearsold.
You're motivated to take care ofyour body.
(25:01):
You're motivated to learn theway your body works.
Because you love tennis and youwant to play tennis until you're
100 years old.
So that's great.
That's that?
I think that's a very validreason to want to learn
something and personally, I likecreating things towards people
who are outcome driven.
I like creating.
Things towards people who arethey take responsibility for
(25:23):
themselves.
Are they.
Want to be the best version ofthemselves that they can be.
And they have a general passionor desire.
That they will continue to do.
Not people I don't like tocreate products with, for people
who are in the victim mentality,which is why I'm always like
this.
I'm stuck.
I'm not interested in creatingproducts.
(25:44):
Programs for victims whatsoever.
That's just not mine.
That's just not my cup of tea.
So there's another side.
There's there.
There's something else.
To think about so far, which Ireally like.
And.
It's very helpful.
To break down all of thesedifferent pieces now.
The other side is fitnessprofessionals, right?
(26:06):
Like yoga teachers like on myemail list.
Yoga teachers, personal trainerslike CrossFit coaches, Platas
teachers, I've all sorts ofdifferent like fitness.
People that are in the healthand fitness background who just
want to learn.
More right.
And they want to learn the waytheir body works and they want
to understand more and how theycan apply it to their clients.
And that's one of my corephilosophies.
(26:28):
With training and with anythingyou do, it doesn't matter what
you are, whether you're a yogateacher, whether you're a
Pilates teacher, whether youare.
Personal trainer, you CrossFit,Olympic lifting, bodybuilding,
whatever it is.
It's not good enough to justknow the lifts you do within
your realm or your discipline.
But what really separates you isunderstanding the way the body
(26:53):
works behind the scenes.
The way the body works to drivethe movements.
And I say this to yoga teachers,which is don't learn poses,
learn bodies, learn the bodiesso that you can better diagnose
what's going on with the peoplein front of you.
Same thing I'll say to personaltrainers, right?
Who are working with clients andlifting weights.
Don't learn how to do dumbbellpresses.
(27:14):
Don't learn.
Don't just learn the correctform of these lifts.
Learn the way the muscles workbehind the scenes in order to
create the lifts.
And oftentimes you can sidestep.
A lot of like if someone ishaving trouble with, I work with
a lot of people too, who are,who lift weights in some
capacity, if you're havingtrouble.
(27:37):
With some kind of lift or you'respecifically weak, say for
example, in a bench press.
Don't just, keep slowly addingmore weight, maybe look at the
supporting cast of musclesaround it to see if there's
some.
Hidden weak link in youranatomy.
And oftentimes what I find isthere is right.
There is some muscle in therethat's not working correctly,
(27:58):
that's abnormally weak.
And your body's only as strongas your weakest link.
That's where anatomy is reallyvaluable.
When you can go and you can.
Dissect, and you can understandalmost the invisible muscles, so
to speak that could be holdingyou back.
That leads to a completelydifferent.
Kind of outlook and trainingplan.
(28:18):
And that's why I value anatomyso much is because whether it's
weightlifting, whether it'shandstands, whether it's healing
pain, It's oftentimes themuscles that you don't realize
are working or don't know aboutthe invisible muscles, so to
speak that are holding you backmore than you realize.
They're holding back bays.
You're not even aware of them.
(28:38):
And that's the benefit ofanatomy, right?
Like when I'm working withclients, Nothing slips through
the cracks because I understandthat it's really never the
surface.
It's the under the surfacethings that you weren't paying
attention to.
That are causing the problems.
And when you work on those,there's a whole lot of benefit
in.
(28:58):
In transforming yourself.
So when I look at, when I lookat any kind of fitness teachers,
yoga teachers, personaltrainers, or whatnot,
understanding the way your bodyworks on that level is also.
Very beneficial.
And then there's another group,which it, which is funny.
It's and it's nice.
It's nice of them where theysay, look, I would love for you
to.
To teach me anatomy.
I would love for you to show methese muscles and this and this.
(29:21):
And it's nice because a, theywant to learn anatomy for me,
but the value of anatomy is not.
Here's the bone like here's the.
Here's the name of this muscle?
Here's the name of this boat?
Here's this?
Here's the us.
Here's this.
That's not valuable there's appsand there's things that you can
do to learn that.
I don't see value in that.
(29:42):
Teaching people, names ofmuscles.
That's not valuable.
You don't need that.
That's not that doesn't.
Being able to.
Rattle off the Latin name ofevery muscle in your bottle in
your body is not very beneficialfor anything, especially because
you can just refer to it in anapp.
And if you are wanting to learnthat.
(30:03):
And if you are wanting to learnthat.
Just there's an app that I use.
It's called complete anatomy,download the educator's license.
It's 400 bucks maybe or 500bucks.
And it will teach you all ofthat stuff you can go through
and you can learn all of that.
And it's great.
You don't need me to teach younames of muscles and bones.
And those kinds of things.
And so that's important, right?
(30:24):
Like you have to look at thingsthat are actually valuable.
I like to look at things thatare a most valuable to customers
or most valuable to clients.
And I like to take that and Ilike to take all of that data
in, but I also like to.
Take into account.
The, there's a quote.
So I like both sides.
(30:45):
I like to get, I like to get theopinions and I like to gather
the data from everyone, but atthe same time, I'm not beholden
to it when my own experience canoverride.
What I see people are saying.
And in fact, one of those.
Is, there's a quote by HenryFord, right?
If I asked the people what theywanted.
They would say they want fasterhorses, cars would have never
been around.
So I also understand.
(31:07):
That sometimes people from myown experience and observing,
buying patterns and, consumerhabits, so to speak that they
say they want one thing.
But that's not actually reallywhat they want, if it was put in
front of them.
And they were asked to buy it.
If they're actually asking forsomething that's truly not that
(31:28):
valuable and truly not thaturgent.
That's all.
I like to look at it now.
This show is getting a littlelong.
I'll create another one on allof the other kind of like fringe
topics that I've seen so far.
And after I go through cold dataand continue on.
With my research.
This is what I, this is what Ihave found so far to be
beneficial, but I also do wantto give you some insight.
(31:49):
Into how I create new productsand how I go about researching
these kinds of things, because Ilike to create stuff that is.
Very valuable, right.
And actually useful to peopleand can truly change lives.
And I like to set out.
If I'm going to create a programlike this.
(32:09):
I, my goal is to sell it tens ofthousands of times and for it to
become the best product in itscategory period.
So you have to do the research.
It takes the time.
It's not just something that youslapped together.
And.
And, hope it works.
That's not the right way to goabout it.
So I'm going to stop there sofar.
(32:30):
On this that's that's myprocess.
That's what I've gathered sofar, which I, which I think is
very good preliminary data.
Now, as a side note, if you areinterested in building your own
business or creating your owncoaching, Creating your own
coaching program.
I always recommend if you're newon the internet to start create
a coaching program first, thenbuild online courses later
because you gather a lot of datafrom working with people online
(32:54):
that actually make your productsbetter.
In.
The long run.
So if you are interested inthat, we do have a whole
program, the business growthaccelerator, there's a couple of
formats to it.
You can do it with us in agroup, or you can work with me
one-on-one and Me and my teamwe'll we'll just help physically
build.
What you need, we just physical.
(33:16):
We'll just build things for you.
Build your funnels, build yourproducts, build all the
marketing that you need.
Assuming you have the expertise.
We can just build all that andget it done for you.
Pretty quickly.
I'll put a link in the shownotes to that.
As well.
And if you do want to fill outthat survey, You can go below
into the show notes.
I'll put a link to the surveyhere in the show notes.
(33:38):
So you can fill that out.
You can share your opinion withme and let me know.
What's valuable to you.
Just let me know what's on yourmind about it.
I want to know whether it'svaluable, not valuable.
I want to hear.
I'll put that in the show notes.
All right.
So that's all I've got for youon today's show.
If you are learning something oryou're enjoying these shows.
(33:59):
Tag me in a story on Instagram.
Let me know what you learned,how you're gonna apply it.
Maybe you got some insight fromthis podcast.
Excellent.
Maybe on my own productbuilding.
How I like to go about thingscould maybe help you too.
If you're building products and.
Again, take some time to shareit.
If you know someone who, whowould benefit from this podcast,
you can share it.
That helps it grow.
Also, you can take some time toleave review, which is also
(34:22):
really important.
You can leave a review onwherever you listen to podcast.
So that's all I've got for youon today's show.
Have a good rest of your day andI'll talk to you soon.
So a couple of weeks ago, Istarted surveying my email list.
(00:05):
About a new product centeredaround functional anatomy.
Now I don't normally create.
New products very often.
Because I a, I like to do a lotof research to make sure it's
actually something that.
People want and moreimportantly, something that
people want to buy.
(00:26):
And also to make sure it'sreally good.
And that there's not something.
Out there already.
That can be a substitute.
So I've got request.
I've got a lot of requests overthe years to create a product
around.
Functional anatomy and the waythe body works.
And I've always been hesitant todo it because of how broad the
(00:50):
topic is and how vast it is.
And.
Oftentimes when you buildsomething or you create a
product that isn't.
Outcome-driven meaning there'snot a specific outcome.
That.
Customers or clients will getfrom.
Purchasing the product there'sno real.
(01:12):
Desire to buy it.
People may say that you like it,but there's no desire to buy it.
Because at the end of the day,people aren't buying products.
They aren't buying books.
They don't buy things becausethey want to buy things.
They're not buying the actualthing.
They're buying the outcome.
They're buying what they believethe outcome will give them.
(01:33):
So creating something like thisrequires a lot of research.
It requires a lot of time.
It requires a lot of.
Digging and it requires.
Gathering.
A lot of information fromdifferent people in different
surface.
Anyway, I sent out a couple ofweeks ago.
I sent out.
Awesome surveys to my list andI've got a pile of them.
(01:55):
I've read through 200.
Already.
And if you are not subscribed tomy list, you can go to the
Austin academy.com.
And you can subscribe there.
And if you do want to fill outthat survey, I will also put a
link in the show notes to fillthat out.
If you want to provide yourinput on that, I'm very
interested.
(02:15):
To hear just what people want tosay.
So I typically have a processI'm going to go through what
I've worn, because I think it'sreally fascinating.
And it's very.
It's very eyeopening actually tosee the different range of how,
of what people think they wantand what they think is valuable.
But I typically have a processfor how I go about creating any
(02:36):
kind of do product.
And I want to share that withyou first.
So that gives you some outcomesor that gives you some not
outcomes, but that gives yousome insight rather of.
How I like to go about creatingthings.
So first and foremost, sinceI've had, since I have an
audience now and I built anaudience over the last 10 years.
I like to first start with thepeople who are closest to me,
(02:58):
meeting the people on my emaillist, just to gather data, see
what they say, see what theiropinions are and see what
they've got and see what theyhave.
To say about that.
And then.
And even before that, I shouldsay before I even bring any kind
of surveys or anything to myemail list, I start with people
who have purchased things for mein the past.
(03:20):
And.
What I like to do is go to mygo-to my clients.
And specifically.
The ones I can go back and I cansee.
Over the years who has spent,who specifically has spent, the
most money with my company and Ican send stuff to them.
(03:41):
I can talk to them directly.
So I like to start, I shouldsay, first and foremost, I like
to start with clients and thengo to customers, then go to my
email list.
So that way I can gather data.
I can talk, I can gatheropinions.
I can gather a lot of data.
And people who have actuallypurchased things for me in the
past.
Hold a lot of weight becausethey're willing to, they're
(04:03):
willing to put their money wheretheir mouth is.
Number one.
But then people who aresubscribed to my email list and
maybe they haven't purchasedsomething before, but because I
haven't provided something forthem to purchase.
So I like to gather that data.
And that's where I'm at in thatphase now, which is I've got a
bunch of surveys to readthrough.
I've read through about 200.
And it does take time to gothrough all these, but then
(04:23):
after that, What I like to do isthen invest money in running
ads.
Two.
To then put out a survey to acold audience.
People who don't know me at all.
And people who are.
To see if they're interested.
People have no idea who I amjust to see.
If they're interested in theproduct independent of me,
(04:46):
because that's the, one of theskewed.
Data points of having someonehave of putting out surveys to
people who know you and peoplewho have bought things from you
before.
There is, there's a familiarityaspect, meaning, okay.
They already know who I am.
They've already bought stuff forme.
They already.
(05:07):
Have some kind of understandingof who I am, because they're on
my email list.
So they're going to buy itbecause I put it out there.
They're going to be more likelyto buy it because I put it out
there.
But when you actually investmoney, In gathering data and
gathering.
Opinions from people who don'tknow you.
It's solely.
Are you interested in theproduct?
Yes or no?
(05:28):
So that's also very helpful.
Investing money going to a bunchof people you don't know.
In order to.
Ensure there's actually, there'snot an interest because I'm
creating it.
There's an interest in theproduct itself.
So those two things alone.
I'm going to know that if I a,if I'm getting real good
surveys, I'm getting peoplefilling them out from.
(05:50):
Running ads to people who haveno idea who I am.
That's a very good indicatorthat the product actually has
legs.
And then it's something great inthat.
It's actually something worthbuilding and investing the time.
In to building more importantly,because if they're interested in
it enough independent, who'screating it.
When you have familiarfamiliarity around who's
(06:11):
creating products and.
Who is actually building it.
You've got even more desire forthe product itself.
And the thing is when I createproducts, my goal is not just
to.
Sell to my audience, any of myproducts that I create, it's
there.
Yeah, I sell them to my audienceand people who know me, but
(06:32):
they're more designed and gearedtowards people who don't know
me.
I that's how I, that's, how Icontinuously grow my business
is.
I have to make sure my productscan withstand a, the test of
time, but B.
They can, I can spend money toadvertise them, to people who
don't know me and then acquiremore customers.
(06:53):
And that way that's how you keepthat's how you keep growing.
Product.
That's how you keep going.
And that's how the whole bodybreakthrough program.
Came, came together, which wasI'm not just going to sell it.
I'm not just going to gathereddata from people on my.
My list, my email list already,and people who follow me, but
(07:14):
I'm going to go and I'm going toinvest money in running a.
Running ads to see what peopleactually have to say about the
product, and then you can refineit.
You can gain a lot of data.
And you can see what people haveto say.
And now I get more referrals.
I'm amazed at how many referralsI get to body breakthrough
(07:37):
announced, known as like thebest press handstand program.
On the internet for that exactreason, because a it's rooted in
research, it's rooted in data.
And because I've had.
On top of it now.
Over a thousand clients gothrough the program.
I also have so much insight frompeople now going through the
(08:00):
program.
So I like to be very methodical.
About how new things are builtand how to go about them
because, quite frankly, most.
Most.
Products on the internet andmost yoga products I've seen.
I, one of it's I'll get to itnext, but I they're just thrown
together.
They're really quickly throwntogether.
(08:23):
And there's no real rhyme orreason in and how they work.
So I like to make sureeverything is actually.
I've done the research.
I've gathered all the data.
Everything that I need in orderto make sure a product is going
to succeed.
And I don't rely on what Ithink.
Is valuable because oftentimeswhat I think is valuable is not
(08:44):
what everybody else thinks isvaluable.
So I like to make sure.
I get all of that before I evenstart to create something.
So the cold.
The quote, unquote cold audiencepeople who have no idea who I
am, the unfamiliar audiencethere.
Their opinion.
And what they say is reallyimportant because if I'm going
to create something.
(09:05):
My goal is just like bodybreakthrough.
It's to be able to run ads to itand sell the product
continuously.
Like my, my, my vision and theway I like to run my business is
not just create random thingsand sell them.
It's too.
Create one thing, create itreally well.
Make it the best in its categoryand sell it over and over and
(09:28):
over and over again, andgenerate tons of referrals and
tons of buzz in the processbecause when your product is
good, everybody wants to telleverybody about it essentially.
That's that's the next phase inthat process, which is saying.
Which is literally saying, okay,now I've got to, now I have to
run ads and see what thosepeople say.
(09:49):
So that's not it.
That's not all you do, butthat's how you gather.
That's a, you gather even moredata.
On that is that's the nextphase.
Then the next thing that you cando.
Is, you can go over.
To Amazon, and this is somethingelse I would see is that, and
then I like to go find books onthe topic.
(10:09):
So I like to make a long.
Spreadsheet of all the differentbooks on the topic.
And.
Go through all the books.
And what do I do is I not justgo through the books, but more
importantly, read the reviews.
Of the books.
So Amazon is actually a treasuretrove of information.
(10:32):
When you learn how to do this,when you learn to do it
correctly, Meaning.
You can go in.
And.
Learn.
What people like and what peopledon't like from the review.
So I like to pay attention tothe negative reviews
specifically.
'cause I like to see.
(10:53):
What is left out?
What is missing?
What is going on?
And.
That becomes very apparent.
Like you learn a lot from that.
So when I was going and I wasresearching.
When I was researching presshandstands, and that kind of
stuff in particular.
One of the things that I foundfrom just scrolling through
(11:13):
Amazon.
Is everyone.
EV all of the negative reviewson all the books centered
around.
Around handstands are that.
I can't do the drills thatthey're telling me in this book.
I can't do the drills.
What they're saying.
And that was a common theme.
(11:34):
I can't do the dress.
So of course I realized from Irealized from that point of
view, very specifically it'sthat people don't need more
drills.
They need to understand howtheir body works.
So one of the things that'sgoing to make my product great.
Is ensuring that my it's notdrill focused at all.
(11:57):
It's actually designed forpeople who can't.
Can't do the drills.
They've seen.
On the internet they've seen inbooks, et cetera, et cetera.
So I like to go through and I'dlike to gather that information,
I like to go through.
Amazon read the books, read allthe reviews.
Got a lot of data that way thentoday, the great thing about
technology also is, everybody'screating apps for things, so
(12:19):
they need, then you can don't,you can look at the apps.
You can take a look at.
Apps on the apple store or theAndroid store, wherever you go,
read apps, read them everywhere.
Go to apps.
Find apps around the topic.
And again, read the reviews ofapps.
Go read the reviews and.
Then, if those reviews are.
(12:42):
Are very similar to the books.
You can learn a lot ofinformation from reading the V
the view.
So then you go to apps and thenI like to go to YouTube and I
have a, and I have a generalframework.
Which is, if there are.
If I can't find, at least if Ican't find it at least nine or
10 videos.
Around the topic that havehundreds of thousands of views.
(13:05):
I also know it's not as relevantas what people say.
So again, the same thing you cango back, you can read all the
comments like on YouTube, yougot to filter through a lot of
garbage, but it's worth it.
To find the comments of whatpeople say.
And then, so you just start tocreate a list, right?
So for body breakthrough, I hada whole list.
(13:25):
Of I had a whole list of things.
I had a whole list of books, therelevant comments.
I had a whole list of apps, therelevant comments.
The whole list of YouTubevideos, the relevant comments,
and you gain a lot ofinformation, lots and lots of
information that makes.
That makes the product good.
And then of course you can doother things.
(13:46):
Like I also like to go into.
The Google keyword planner.
So the Google keyword planneris.
It's It's a search tracker sothat you can see.
How often and how much peopleare searching specific things.
Per like per month it gives youvolume of search.
(14:07):
I also use a tool it's calledkeyword planner.
And it helps specifically itformulates new keywords.
And one of the reasons why thisis important is because.
You can go in and you can.
Basically type in a search,right?
You can type in like in thekeyword planner.
(14:29):
The keyword planning tool youcan type and say, press
handstand.
And it'll show you a whole treeof relative.
Searches that are.
Tied to that specific search.
So then you can look at things.
And you can say, what are peoplesearching?
That are also searching this.
So then I actually saw from thatkeyword planning tool that a lot
(14:54):
of people along with presshandstand were searching.
How to, how do I strengthen mycore?
How do I strengthen my core?
How do I engage my core?
That was all tied into that.
You can gain even more insightinto where, what people are
struggling with around thespecific topic, because if you
see a specific search term andthere's a very high volume
(15:16):
around it, that means that thereis a very.
There is.
That problem is not solvedbecause people are searching it
and people are looking for it.
So it's not very good.
And that was one of the thingslike, because the other thing I
do is if I'm going to create aproduct.
I've already bought all of theother products relative to the
(15:37):
thing I'm trying to create.
So I can go through the productsand I, I basically have a, I
have a research team andthere's.
Me and a couple people, we gothrough all, we buy the
products, we go through all ofthe products and we.
We like to see how they're puttogether the logic, the
thinking, and it was reallyeasy.
I bought a lot of, I bought alot of products around
(15:59):
handstands and press hands, andI realized they're all generally
the same thing.
And a lot of them weren't rootedin research.
They were all just built aroundwhatever that person thought was
relative to that.
More drills.
And the thing that I foundreally shocking, for example,
and this is why creating afunctional anatomy program, I'm
doing the research.
Is because.
(16:20):
And a lot of these in a lot ofthe programs you would see.
Them talking about forhandstands building, arm,
strength and building.
Yeah, building arm strength andbuilding more shoulder strength,
and you have to get strongerarms, which.
I know from doing the researchand looking through the key word
planner, that's not really whatpeople wanted.
(16:42):
That's not really what peoplethought was the problem.
And it's true.
It's not like it's really notfor those for.
Handstands and press handstandsthe arm strength and the
shoulder strength is the easiestto build.
The other muscles are moredifficult.
And so of course, I'm not goingto, why would I talk about
something that, why would I talkabout arm and shoulder strength,
(17:03):
which a everybody else is doing,but to.
It's something that people don'teven need.
And the data on the keywordplanning tool actually showed
you that.
You can be very thorough ingoing through and.
And creating things.
And maybe this is helpful foryou.
Maybe this is just good.
This is my behind the scenesthinking of how I like to create
(17:24):
courses.
And this is how I ensure thatthey're actually good at that
people will buy them.
And then I also go, so anotherthing you learn from the insight
is people say it clues you in.
So do I create an online courseor do I create a coaching
program?
Do I create a course withbuilt-in support, help and
accountability around it?
Most people when trying to.
(17:47):
Most people when trying toachieve a certain outcome, do
weight better, where they havespecific health.
And that's also why I knew.
For example with bodybreakthrough.
That it's really hard to create.
Just an online course wheresomeone goes and does on their
own.
The.
The press handstand.
(18:09):
Because every body is different.
So it's really hard.
It's and it's impossible.
There's no such thing as a onesize fits all solution.
That everyone has a differentstarting point.
Everybody has a differenthistory in their body.
Everybody has unique strugglesand challenges they're going
through.
They need custom, they needsomething that's more customized
to them.
Which leads, leads you towardsbuilding a coaching program.
(18:32):
Versus building a course,building an actual online course
and.
So it's knowing ha.
Also the format, to buildthings.
And that's really important.
So I'm doing preliminaryresearch for a functional
anatomy program because it wouldbe a different type of program
to be built.
And it would be something thatis.
(18:54):
It'd be uniquely different.
In that way.
What I've learned now, goingthrough, I've read, just going
through about 200 surveys.
It's fascinating.
Which is I, again, I'minterested in creating
world-class products.
I like to pick out the importantdata points.
There's one category of peoplethat I find.
Very, that, that is veryfascinating to me.
(19:16):
And these are the people whohave had chronic pain.
Or injuries that have led to,like back pain, hip pain,
shoulder pain, neck pain.
And.
And that's all very relevant,like to understand, like people
are interested in anatomy andthe way their body works,
because.
Of their history and because ofwhat they'd been through.
(19:37):
They want to understand the waytheir body works because.
It will directly benefit them.
So there's, there, there aresome kind of very relevant
outcome there.
Now from experience, I can tellyou.
That then you also have to becautious in this.
And whenever I have an idea orwhenever I feel like I'm going
to create something.
(19:59):
I have a real strong convictionabout something that I'm going
to create.
I am the first one that pokesholes in the argument.
So I can be a very good criticof my own stuff and I can poke
holes in my own argument for whyshe creates something.
Now.
What I have now learned fromexperience.
Is.
(20:21):
That people who have painbecause one is chronic and one
is an injury are two verydifferent people.
People who ha who have had somekind of injury, typically tend
to be very motivated.
Towards healing, their bodies.
They can get back to where theywere, it was some kind of
injury, something they did maybea freak accident that caused
(20:42):
back pain.
And they're very motivated.
They're very driven.
To correct.
What's actually going on becausethey know what.
Being what an optimized bodyfeels like.
They know what it feels like tofeel.
They know what it's like to be,feel really good in their body.
They're typically very motivatedin that regard to learn their
body to fix it.
(21:02):
But then the other group, whichis people who have chronic pain.
They always say they want thesolution, but there, but it
turns out that they're nevertruly motivated to solve it.
They don't have.
That same drive that people whoare injured.
Actually have, and the reason isoftentimes when chronic pain is
(21:24):
just happened because oflifestyle, it's like chronic
pain has built up.
Over years or even decades.
And they haven't done anythingabout it for years or decades.
So they just let it get reallybad.
It's like letting weeds grow inyour front yard, you don't do
anything about it before youknow it.
You've got a jungle and you'vegot overgrowth.
In your backyard or your frontyard?
(21:45):
So even though people who havechronic pain.
Say they want to solve it.
They've already had 10 years tosolve it, or however long
they've had it.
They're not very motivated to,they're not as motivated as they
say, they're not action takers.
The longer someone has been inpain.
The less likely they are toremember what their body was
(22:06):
like before they were in pain.
And so that becomes.
There, their state of painbecomes accepted as normal,
right?
This is the way I always am.
I can't solve it.
There's no urgency, even thoughthey say they do, there's no
urgency.
And.
The longer that you've been inpain.
The more.
That it wears away at your ownmentality.
(22:29):
Your self-belief you tend tobelieve in yourself less.
You tend to think.
You tend to start to doubtyourself and question who you
are because you can't get thepain to go away.
So that's another, that's acompletely different issue.
Which is because I read.
In the surveys, people who havechronic pain that want to solve
(22:49):
it.
But then my question to them isalways.
If it wasn't an injury thatcaused the pain, it just
happened because of lifestyleand it's gone on for years or
it's gone on for decades.
What would make, what would, whywould now all of a sudden be the
perfect time to solve theproblem, because I'm more
(23:10):
inclined to look at it logicallyand just say your history and
your body of work has showedthat you aren't willing to solve
the problems.
So I don't feel like.
If you've let it gone on for 10years, I don't really see why
tomorrow is the day you're goingto solve it.
So it's not really, they're notreally action takers.
And that's a problem, right?
So if you're creating a productand you're selling it to people
who aren't action takers, Andyou're selling it to people who.
(23:36):
Just let things go.
There's.
It's not the solution itselfthat they need.
It's a shift in mindset.
It's a sh it's a shift.
It's a total shift in mindset toget them to be an action taking
mode.
Which is something different.
So again, you have pain and youhave pain that's relative to
(23:57):
that.
That is, chronic pain or aninjury.
Like a sports injury orsomething like that.
That's really awesome.
Then you have another categoryof people, which I've read
through now, going through thesesurveys.
And I still have more, there'sstill a lot more to go through,
but.
There's another category ofpeople which are people who
just, you know, they want tooptimize their body.
(24:18):
They just say, look, the more Iknow about my body, The more.
I, the more empowered I can be.
I can prevent injuries, right?
Like injury prevention,functionality being able to
move, especially as you getolder.
Especially as.
You get older functionalitybecomes really important.
(24:40):
So you're motivated to learn.
About your body and the way itworks.
So that you can keep performingoptimally, and if you have a
reason to do it, Here's theother, here's the other side to
it, which is learning your body.
Let's say you love playingtennis and you want to play
tennis until you're 100 yearsold.
You're motivated to take care ofyour body.
(25:01):
You're motivated to learn theway your body works.
Because you love tennis and youwant to play tennis until you're
100 years old.
So that's great.
That's that?
I think that's a very validreason to want to learn
something and personally, I likecreating things towards people
who are outcome driven.
I like creating.
Things towards people who arethey take responsibility for
(25:23):
themselves.
Are they.
Want to be the best version ofthemselves that they can be.
And they have a general passionor desire.
That they will continue to do.
Not people I don't like tocreate products with, for people
who are in the victim mentality,which is why I'm always like
this.
I'm stuck.
I'm not interested in creatingproducts.
(25:44):
Programs for victims whatsoever.
That's just not mine.
That's just not my cup of tea.
So there's another side.
There's there.
There's something else.
To think about so far, which Ireally like.
And.
It's very helpful.
To break down all of thesedifferent pieces now.
The other side is fitnessprofessionals, right?
(26:06):
Like yoga teachers like on myemail list.
Yoga teachers, personal trainerslike CrossFit coaches, Platas
teachers, I've all sorts ofdifferent like fitness.
People that are in the healthand fitness background who just
want to learn.
More right.
And they want to learn the waytheir body works and they want
to understand more and how theycan apply it to their clients.
And that's one of my corephilosophies.
(26:28):
With training and with anythingyou do, it doesn't matter what
you are, whether you're a yogateacher, whether you're a
Pilates teacher, whether youare.
Personal trainer, you CrossFit,Olympic lifting, bodybuilding,
whatever it is.
It's not good enough to justknow the lifts you do within
your realm or your discipline.
But what really separates you isunderstanding the way the body
(26:53):
works behind the scenes.
The way the body works to drivethe movements.
And I say this to yoga teachers,which is don't learn poses,
learn bodies, learn the bodiesso that you can better diagnose
what's going on with the peoplein front of you.
Same thing I'll say to personaltrainers, right?
Who are working with clients andlifting weights.
Don't learn how to do dumbbellpresses.
(27:14):
Don't learn.
Don't just learn the correctform of these lifts.
Learn the way the muscles workbehind the scenes in order to
create the lifts.
And oftentimes you can sidestep.
A lot of like if someone ishaving trouble with, I work with
a lot of people too, who are,who lift weights in some
capacity, if you're havingtrouble.
(27:37):
With some kind of lift or you'respecifically weak, say for
example, in a bench press.
Don't just, keep slowly addingmore weight, maybe look at the
supporting cast of musclesaround it to see if there's
some.
Hidden weak link in youranatomy.
And oftentimes what I find isthere is right.
There is some muscle in therethat's not working correctly,
(27:58):
that's abnormally weak.
And your body's only as strongas your weakest link.
That's where anatomy is reallyvaluable.
When you can go and you can.
Dissect, and you can understandalmost the invisible muscles, so
to speak that could be holdingyou back.
That leads to a completelydifferent.
Kind of outlook and trainingplan.
(28:18):
And that's why I value anatomyso much is because whether it's
weightlifting, whether it'shandstands, whether it's healing
pain, It's oftentimes themuscles that you don't realize
are working or don't know aboutthe invisible muscles, so to
speak that are holding you backmore than you realize.
They're holding back bays.
You're not even aware of them.
(28:38):
And that's the benefit ofanatomy, right?
Like when I'm working withclients, Nothing slips through
the cracks because I understandthat it's really never the
surface.
It's the under the surfacethings that you weren't paying
attention to.
That are causing the problems.
And when you work on those,there's a whole lot of benefit
in.
(28:58):
In transforming yourself.
So when I look at, when I lookat any kind of fitness teachers,
yoga teachers, personaltrainers, or whatnot,
understanding the way your bodyworks on that level is also.
Very beneficial.
And then there's another group,which it, which is funny.
It's and it's nice.
It's nice of them where theysay, look, I would love for you
to.
To teach me anatomy.
I would love for you to show methese muscles and this and this.
(29:21):
And it's nice because a, theywant to learn anatomy for me,
but the value of anatomy is not.
Here's the bone like here's the.
Here's the name of this muscle?
Here's the name of this boat?
Here's this?
Here's the us.
Here's this.
That's not valuable there's appsand there's things that you can
do to learn that.
I don't see value in that.
(29:42):
Teaching people, names ofmuscles.
That's not valuable.
You don't need that.
That's not that doesn't.
Being able to.
Rattle off the Latin name ofevery muscle in your bottle in
your body is not very beneficialfor anything, especially because
you can just refer to it in anapp.
And if you are wanting to learnthat.
(30:03):
And if you are wanting to learnthat.
Just there's an app that I use.
It's called complete anatomy,download the educator's license.
It's 400 bucks maybe or 500bucks.
And it will teach you all ofthat stuff you can go through
and you can learn all of that.
And it's great.
You don't need me to teach younames of muscles and bones.
And those kinds of things.
And so that's important, right?
(30:24):
Like you have to look at thingsthat are actually valuable.
I like to look at things thatare a most valuable to customers
or most valuable to clients.
And I like to take that and Ilike to take all of that data
in, but I also like to.
Take into account.
The, there's a quote.
So I like both sides.
(30:45):
I like to get, I like to get theopinions and I like to gather
the data from everyone, but atthe same time, I'm not beholden
to it when my own experience canoverride.
What I see people are saying.
And in fact, one of those.
Is, there's a quote by HenryFord, right?
If I asked the people what theywanted.
They would say they want fasterhorses, cars would have never
been around.
So I also understand.
(31:07):
That sometimes people from myown experience and observing,
buying patterns and, consumerhabits, so to speak that they
say they want one thing.
But that's not actually reallywhat they want, if it was put in
front of them.
And they were asked to buy it.
If they're actually asking forsomething that's truly not that
(31:28):
valuable and truly not thaturgent.
That's all.
I like to look at it now.
This show is getting a littlelong.
I'll create another one on allof the other kind of like fringe
topics that I've seen so far.
And after I go through cold dataand continue on.
With my research.
This is what I, this is what Ihave found so far to be
beneficial, but I also do wantto give you some insight.
(31:49):
Into how I create new productsand how I go about researching
these kinds of things, because Ilike to create stuff that is.
Very valuable, right.
And actually useful to peopleand can truly change lives.
And I like to set out.
If I'm going to create a programlike this.
(32:09):
I, my goal is to sell it tens ofthousands of times and for it to
become the best product in itscategory period.
So you have to do the research.
It takes the time.
It's not just something that youslapped together.
And.
And, hope it works.
That's not the right way to goabout it.
So I'm going to stop there sofar.
(32:30):
On this that's that's myprocess.
That's what I've gathered sofar, which I, which I think is
very good preliminary data.
Now, as a side note, if you areinterested in building your own
business or creating your owncoaching, Creating your own
coaching program.
I always recommend if you're newon the internet to start create
a coaching program first, thenbuild online courses later
because you gather a lot of datafrom working with people online
(32:54):
that actually make your productsbetter.
In.
The long run.
So if you are interested inthat, we do have a whole
program, the business growthaccelerator, there's a couple of
formats to it.
You can do it with us in agroup, or you can work with me
one-on-one and Me and my teamwe'll we'll just help physically
build.
What you need, we just physical.
(33:16):
We'll just build things for you.
Build your funnels, build yourproducts, build all the
marketing that you need.
Assuming you have the expertise.
We can just build all that andget it done for you.
Pretty quickly.
I'll put a link in the shownotes to that.
As well.
And if you do want to fill outthat survey, You can go below
into the show notes.
I'll put a link to the surveyhere in the show notes.
(33:38):
So you can fill that out.
You can share your opinion withme and let me know.
What's valuable to you.
Just let me know what's on yourmind about it.
I want to know whether it'svaluable, not valuable.
I want to hear.
I'll put that in the show notes.
All right.
So that's all I've got for youon today's show.
If you are learning something oryou're enjoying these shows.
(33:59):
Tag me in a story on Instagram.
Let me know what you learned,how you're gonna apply it.
Maybe you got some insight fromthis podcast.
Excellent.
Maybe on my own productbuilding.
How I like to go about thingscould maybe help you too.
If you're building products and.
Again, take some time to shareit.
If you know someone who, whowould benefit from this podcast,
you can share it.
That helps it grow.
Also, you can take some time toleave review, which is also
(34:22):
really important.
You can leave a review onwherever you listen to podcast.
So that's all I've got for youon today's show.
Have a good rest of your day andI'll talk to you soon.
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