Campaign has released its biggest project of the year, reviewing and marking the top 92 agencies in the UK for Campaign's 2025 School Reports, in partnership with Nielsen.
In this episode, Campaign's editorial team reveals its overall impression on the reports, what they divulge about the health of the industry by analysing the billings across media and creative and how diversity has been impacted in the last year. They discuss how creativity fared in 2024 and the consequence of a few huge media pitches (Amazon, L'Oreal and Ebay, to name a few).
Hosted by tech editor Lucy Shelley, this chat includes editor Maisie McCabe, deputy editor Gemma Charles and features editor Matt Barker.
Further reading:
School Reports 2025: Top creative agencies
School Reports 2025: Top media agencies
School Reports 2025: Top holding companies
School Reports 2025: Top regional agencies
School Reports 2025: Which agencies got the highest marks?
School Reports 2025: Which agencies improved their marks?
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