Regular listeners know that a pet peeve of mine is how poorly most credit unions market.
And then I discovered Bo McDonald, founder and CEO of Your Marketing Co. where the focus is on marketing for small credit unions.
That’s right: small as in under $400 million in assets.
In most cases, McDonald’s company acts as a kind of inhouse marketing department because the institutions he serves often have few if any internal marketing staff.
McDonald knows too that great marketing can’t compensate for poor processes - and he will tell credit unions where they need to improve their technology and their business processes.
Bottomline: this is an optimistic but also realistic look at what small credit unions can do to not just survive but to prosper.
Listen up.
Like what you are hearing? Find out how you can help sponsor this podcast here. Very affordable sponsorship packages are available. Email rjmcgarvey@gmail.com
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Find out more about CU2.0 and the digital transformation of credit unions here. It's a journey every credit union needs to take. Pronto
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