How To Stand Out By Going All In? Just Ask Tiffany McQuaid

There are surely a lot of real estate people in the country, but Tiffany McQuaid figured out a way to really stand out. 

Her real estate agency in Jupiter Florida has been called the most innovative agency in the country.

What makes her stand out above all others in the space?

She said all her efforts have ‘caring at the core'.

Tiffany does ‘little things’ in her business that bring people joy. It’s something she’s been doing since she was a little girl. 

She decided to write a book about what works so well for her, to share with others

Her book just out is called “The Nth Degree” How To Stand Out By Going All In” by Tiffany McQuaid with Bruce Littlefield.

In our live radio conversation Tiffany shared the difficult story about how she came to realize how much ‘little' things matter to people. On Christmas Day when Tiffany was 10, her Dad took his life leaving her Mom alone to raise her and her sister. Her Mom was obviously struggling badly, but Tiffany would try and do little things to make her smile. She noticed those little things mattered a lot. 

When Tiffany speaks of her success and how all her efforts have ‘caring at the core', it’s those little things she does for others and clients that she is referring to. 

She says it’s the key to what unlocked her real estate success and what will unlock your success.

“Well, I think without a doubt, I would say like this little creative flair that allows you the opportunity to not just be a black and white broker, just looking at things as they're presented, but instead kind of pulling back and looking at ways to fill voids and be different and unique and create what I'd like to call delightful or surprise and delight. I love to do that, which ultimately creates memorable experiences. And in doing that, it's just not status quo. I think so many people, and whether it's companies or individuals, we tend to go through life sometimes just maintaining, you know, we're just maintaining our day, we're staying in our comfort zone, we're, you know, doing what's expected of us and not really pushing ourselves sometimes to really find a way to be different and get out of that comfort zone and be uncomfortable.

What’s the significance of 'INth' in the INth Degree? And what do they have to do with showing people how to recognize opportunities for themselves?

Tiffany says “The book breaks down into seven keys and all of the keys start with the word "IN'. So everything from INtrepidness, which kind of goes through all of my life bumps and failures and bruises, you know that I think everyone can relate to those stories and kind of guide you through some opportunities and there's even what's kind of cool and what I felt was so important when we were putting this together was INteractiveness."

“Throughout the book there's what we call INquiries. So you know as I'm talking about different things that I've gone through an INquiry will pop up to kind of get you thinking. So from INtrepidness to INvigoration, and INtention, INspiration, INgenuity, INcentive, INfluence, every single one of those all touch base and you will walk away with something I am confident. You will walk away with something from at the very least each key, if not multiples from each key. They're very easy to employ into your life and they all work for me.”

 

Enjoy this podcast of my live conversation with Tiffany McQuaid on The Debbie Nigro Show.