Stephanie Stuckey a lawyer by trade, who spent 14 years in the Georgia House of Representatives and was also appointed along the way by the mayor of Atlanta as Atlanta’s 'Chief Resilience Officer', is sure showing how resilient she is. And how resilient her family business is!
Stephanie is now on the road herself promoting Stuckey’s Corporation - the iconic roadside stops famous for its pecan candies and souvenirs that her grandfather founded in 1937. She bought the company in 2019 for $500,000 and has been spearheading the brands big return.
It’s a big year for brand comebacks as evidenced by news that other companies like Crocs and Claire’s have made significant comebacks in recent years after hitting a low point financially and culturally in the late 2010s . According to Retail Brew the top executives of both those companies pointed to strategic shifts that emphasized allowing customer feedback to guide decisions.”
Stephanie Stuckey, the 3rd generation CEO of the family business, is creating a great business comeback story too. She’s making Stuckey’s both profitable and a household name again! And doing a great grassroots job of it.
When Stephanie bought Stuckey's, the company was operating at a deficit and had only 13 original free-standing stores in 10 states that still had the signature original teal roofs in addition to around 65 licensed Stuckey's Express store-within- a -store locations.
In 6 months, she restored Stuckey's to profitability, by shifting the focus from licensed Stuckey's store locations to the company's classic line of candies. She also expanded the brand back into manufacturing when she bought a pecan shelling and candy plant in Wrens, Georgia in 2021. Candy and nut sales have since increased to almost 50% of the company’s revenue as the brand expands to more national retail locations.
Stephanie is now taking road trips to promote pecans and the "great American road trip' both a big part of Stuckey's Corporation growth.
“I'm all over the country and here's why I'm traveling. I am giving speeches, and I am attending trade shows. So, it's not checking on stores per se because we don't own or operate the original Stuckey’s that
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