On today’s episode, we have Tom Brown, a seasoned expert in dental marketing and the founder and CEO of Tom Brown Consulting. Tom shares his extensive experience in enhancing dental vendors' go-to-market strategies and his current role with My Dental SOP as a business advisor. The discussion delves into the significance of standard operating procedures (SOPs) in dental practices and how My Dental SOP helps digitize and streamline these processes for improved efficiency and consistency. Tom’s journey through the dental industry, including his pivotal role in the success of companies like LocalMed, provides valuable insights into effective communication and marketing within the dental sector. The episode is rich with advice for dental professionals on how to manage and grow their practices using strategic systemization and targeted messaging.
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