The Design Business Show 231: How to Generate an Additional 60k in Revenue in 6 Weeks with No New Leads with Abagail Pumphrey

Abagail and Emylee are the business fairy godmothers behind Boss Project and the hosts of the chart-topping podcast, The Strategy Hour. They’re internet-famous for their program, Trello for Business, which breaks down boring and complicated systems into bite-size chunks. They have helped over 10k creative small business owners create simplicity and ease in reaching their goals. After getting their start in 2015 serving clients in the marketing and branding space, they now help other service based business owners reignite their offer, create systems for client experience, and get more of their time back inside their program, The Incubator. The team at Boss Project is truly revitalizing the service based industry through strategies that don’t require flashy marketing, a huge audience or full-time hours.

 

Here’s what we covered on the episode:

 

The Start of Boss Project + Offers  

• Abagail shares that their brand was originally Think Creative Collective and rebranded to Boss Project about 5 years ago 

• You can join their Boss Project Facebook Community that has over 30k entrepreneurs - it's a great spot to find jobs and get support 

• The Boss Project started in 2015 when Abagail was recently laid off and started her own branding and marketing company - she was able to replace her salary in the first 30 days 

• Shortly after starting her business, Abagail met Emylee, her business partner, who at the time was running her own photography business 

• How Abagail and Emylee's partnership started as them working on projects together - soon they began marketing themselves as a package and started the Think Creative Collective 

• On top of running the agency, Abagail and Emylee were teaching everything they were learning, from how to get clients to sales strategy and more, on their blog

• When it was just the two of them, they leaned more into the education side of their business, but now that they have a team, they can offer a wide variety of services 

• Abagail believes the reason they grew was because of the community they offered and says it wouldn't have been possible without the community of women interested in learning and growing together 

• One of Abagail's favorite offers is website design because of their unique approach to design, messaging, and strategy to create an SEO-rich website that speaks to prospects for their clients

• Abagail and Emylee have 7 core full-time employees, but several additional contractors come in for specialized areas 

• One of the first things Abagail and Emylee do with clients is dig into the numbers because the only way to scale is to truly understand where you are at - they like to see what has served you well so you can do more of it and see if you are pricing yourself correctly  

• Abagail shares a client story of a social media strategist who needed to realign her pricing and contracts with clients 

• Instead of sending an email that outlined the new pricing for this social media strategist, Abagail, and Emylee coached her on how to have individual conversations with her clients based on her relationship with each client, and it was extremely successful  

• In 6 weeks, the social media strategist had 6 new contracts and an additional 60k in revenue, and by continuing to ensure her pricing was in alignment, in 3 months, she doubled her business with fewer clients than when she started with 

• So many people put themselves out of business because they are not appropriately getting paid enough for it to be worth all the effort they're putting in  

 The Power of Rela