Beducation.
It's more than a noun or a descriptor; it's a mattress method and you need to study it.
In this episode, Dos Marcos host the Beducator, Jeff Scheuer, owner of Mattress-to-Go in Shelby Township, Michigan. They discuss Jeff's infamous (and the most famous FAM article ever written), How to Discuss Price Increases with Customers, and the different types of customers Jeff regularly encounters (and you probably do to) and how to sell mattresses, sleep and wellness to them in terms they understand and want to hear.
Plus, listen to Jeff explain how he helps RSA's add value in hard to value pieces of the mattress and how you can amplify to customers to help with the sale.
Popular Podcasts
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com
24/7 News: The Latest
The latest news in 4 minutes updated every hour, every day.
Therapy Gecko
An unlicensed lizard psychologist travels the universe talking to strangers about absolutely nothing. TO CALL THE GECKO: follow me on https://www.twitch.tv/lyleforever to get a notification for when I am taking calls. I am usually live Mondays, Wednesdays, and Fridays but lately a lot of other times too. I am a gecko.