Did you know a jingle can make your brand 96% more memorable? See how AI wrote one in just 2 minutes (and why your business needs this edge).
What does a hidden Oregon beach, a 2-minute AI-composed song, and a record-breaking charity event have in common? This episode is your backstage pass to the future of mattress marketing. Mark Kinsley reveals the science behind why jingles work—brands with music boast a staggering 96% higher recall rate! If you've ever wondered why your best promotions still get ignored, this is the missing link.
Join us as Mark walks through a live demo: using ChatGPT and Suno to create a custom jingle for Mattress World Northwest, all based on proven neuroscience and brand storytelling. Learn why the "earworm effect" sticks your message in customers' minds, how double-encoding (melody + words) boosts recall, and why refining your AI prompts is the secret weapon every retailer needs.
Plus, get a sneak peek at Sleep Summit 2025's game-changing lineup—from Dr. Chris Kuehl's unfiltered economic insights to Eugene Alletto's contrarian take on bedding innovation. Whether you're a sleep industry pro or just obsessed with better sleep, this episode delivers actionable AI tools, community shoutouts, and a behind-the-scenes look at the moments shaping the future of sleep.
Timestamps:
**
- 00:45 – The Hidden Beach Story & Inspiration for Creativity
- 03:20 – How a Charity Golf Tournament Raised $94,000 (and Built Community)
- 06:15 – The Science Behind Why Jingles Make Brands Unforgettable (96% Recall!)
- 10:30 – Live AI Jingle Creation: From Prompt to Melody in 2 Minutes
- 15:50 – The Secret to Powerful Prompts (Role, Goal, Topic, Details)
- 19:25 – Pro Tips: Refining Your AI Outputs Like a “Prompt Boss”
- 23:00 – How to Make AI Jingles Unique to YOUR Brand
- 25:40 – Big News: Sleep Summit 2025 Lineup Revealed
- 30:10 – Why AI Adoption Starts at the Top (And How to Lead Change)
- 32:15 – Your Invitation: How to Join the Sleep Industry’s Biggest Event
Connect with The FAM Podcast:
🔗 LinkedIn: https://www.linkedin.com/company/the-fam-mattress/
📱 TikTok: https://www.tiktok.com/@forallthingsmattress
📸 Instagram: https://www.instagram.com/forallthingsmattress/
📘 Facebook: https://www.facebook.com/thefamnews
🎵 Spotify: https://open.spotify.com/show/4wvSqPZaxehCSmwRpByLi4
🍎 Apple Podcast: https://podcasts.apple.com/us/podcast/the-fam-podcast-with-mark-kinsley/id1452601818
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