Amanda Cole serves as Chief Marketing Officer, leading the execution of the company’s marketing strategy to drive further business demand and brand awareness. Amanda is a passionate marketing professional with more than 15 years of experience in helping SaaS companies build impactful brands, communicate differentiated value, and grow high-performing marketing teams. She previously served as the company’s Senior Vice President of Global Marketing, having joined in January 2021 through the acquisition of Exponea. Prior to joining Exponea, Amanda served as Vice President, Demand Generation at Blueshift, a Customer Data Platform, and before that served as Vice President of Marketing, Americas and Global Programs at Basware, a financial software company.
Discussed in this Episode:
Highlights:
(05:11) Challenges of personalization in marketing.
(08:01) The role of AI in personalization.
(10:44) Regulations and ethical considerations of AI.
(16:04) The future of AI in marketing.
(19:32) Lessons from personal journey.
(23:09) Hiring and mentoring.
(28:21) Navigating a company rebrand.
(35:17) Shifting perspective on marketing's role.
(40:04) Challenging the belief that marketing generates pipeline.
(44:07) The power of storytelling in marketing.
(34:21) One thing revenue leaders believe to be true that Amanda thinks is bull$***.
(38:00) One thing that is working for Amanda in go-to-market right now.
Guest Speaker Links (Amanda Cole):
LinkedIn: www.linkedin.com/in/aelam/
Website: www.bloomreach.com/
Host Speaker Links (Scott Barker):
LinkedIn: www.linkedin.com/in/ssbarker/
Newsletter: thegtmnewsletter.substack.com/
Sponsor:
Today’s episode is sponsored by Flex, a finance super app built around a credit card with unique Net-60 day terms that enables businesses to make an investment today and pay it back 60 days later with zero percent interest. If your business growth is constrained by the cashflow you need for inventory, advertising, or something else, Flex could provide you with an interesting growth lever.
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