Daniel Ruiz has spent his career driving growth at high-velocity startups, serving as an early employee at multiple YC companies before co-founding Synch. As CEO, he has successfully raised funding from top investors like Haystack and Jack Altman in a challenging market. With Synch, Daniel is on a mission to streamline the go-to-market tech stack, helping revenue teams spend less time on sales ops and more time actually selling. He brings hard-won insights on leveraging investors, landing crucial first hires, and scaling with in-person sales. Most importantly, Daniel is a founder who leads from the front, always eager to hop on a plane to close a big deal.
Discussed in this Episode:
Highlights:
(04:10) - Bundling vs unbundling in the go-to-market tech stack.
(08:36) - Daniel's fundraising process and lessons learned.
(13:39) - Extracting value from investors.
(17:57) - Daniel's "lightbulb moment" on leveraging investors.
(21:10) - In-person meetings and building trust with investors.
(24:35) - Synch's in-person vs remote work philosophy.
(29:52) - When to let go of sales as a founder.
(32:48) - Finding the right first sales hire.
(36:52) - One thing revenue leaders believe to be true that Daniel thinks is bull$***
(41:14) - One thing that is working for Daniel in go-to-market right now.
Guest Speaker Links (Daniel Ruiz):
Host Speaker Links (Scott Barker):
Sponsors:
The GTM Podcast
Don’t miss The GTM Podcast dropping every Tuesday discussing true stories and experiences including trials and tribulations in the Go-To-Market world.
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations.
The Nikki Glaser Podcast
Every week comedian and infamous roaster Nikki Glaser provides a fun, fast-paced, and brutally honest look into current pop-culture and her own personal life.
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.