April 25, 2025 • 17 mins
Skyrocket Your Email List: The Lead Magnet Launchpad Strategy
👉 Grab Your Copy of The Build Your Audience Book Here: https://platformgrowthbooks.com
In this episode of the Market Year Message Show, host Jonathan Milligan delves into Chapter Five of his book 'Build Your Audience,' revealing the secrets to skyrocketing your email list. Jonathan shares a personal story about a missed opportunity that taught him the importance of lead magnets and provides actionable strategies to effectively promote a lead magnet across 12 different platforms, from blog posts to paid traffic campaigns.Â
Learn how to convert casual visitors into loyal subscribers by transforming every piece of content into a list-building powerhouse. This episode offers practical advice on optimizing touchpoints, diversifying your approach, and preparing for unexpected traffic surges, ensuring you capture every potential lead to grow your business.
00:00 Welcome to the Market Year Message Show
00:25 The Importance of Building an Email List
00:59 The Lead Magnet Launchpad
03:17 Common Pitfalls in List Building
05:09 The Everywhere, All at Once Strategy
06:52 Optimizing Your Email List Building
07:13 Promoting Your Lead Magnet Across Platforms
12:58 Guest Blogging and Podcasting for List Building
15:03 Paid Traffic Campaigns
15:54 Crafting an Irresistible Lead Magnet Pitch
17:09 Key Takeaways and Conclusion
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 11 (00:00):
Hello and welcome to the Market Year Message Show.
I'm your host, JonathanMilligan, and I am excited to
jump into today's topic.
This is chapter five in the bookBuild Your Audience, and if
you've been following along, I'msharing the audio book of my
complete six book series to gofrom discovering your message
(00:22):
all the way to monetizing yourlist.
And scaling your income.
And today we are going to tacklesomething big and that is this
How to skyrocket your emaillist.
This is one of the most commonquestions I get is, Jonathan,
how do I grow an email list?
How do I build an email list?
And in today's chapter, I'mgonna share with you 12 places
(00:45):
to share.
A lead magnet after you'vecreated it.
So you're gonna take a singlelead magnet that you've created,
and there's 12 places that youcan share it to build your list.
So without further ado, let'sjump right into it.
Speaker 10 (00:59):
Chapter five, the Lead Magnet launchpad skyrocket
your email list.
In November, 2011, I published ablog post on my fairly new blog,
simple Life Habits, the topic ofthe blog post, the Power of
Taking real breaks to staymotivated and creative
throughout the day.
Little did I know that thissimple post would lead to a
(01:22):
pivotal moment in my bloggingjourney.
A harsh lesson in missedopportunities.
A few days after publishing, Ichecked my Google Analytics
account and was shocked.
My traffic had increasedtenfold, overnight, and
thousands of views were pouringin daily, but I had no idea
where they came from.
I found something spectacularafter some digging.
(01:43):
A writer at Lifehacker, apopular site, had featured my
blog post and linked to my site.
It was a blogger's dream cometrue or so I thought.
You see in my excitement tocreate content, I had made a
colossal mistake.
I hadn't set up any way forthese thousands of new visitors
to join an email list, a floodof potential long-term readers
(02:04):
visited my site for several daysonly to leave without a trace.
Had I had a lead magnet in alanding page in place, I could
have easily captured hundreds,if not thousands, of new email
subscribers.
This experience taught me avaluable lesson.
Traffic alone doesn't build abusiness.
It's the leads on an email listthat can nurture and grow your
(02:25):
audience for years to come.
We're dedicating this chapter tomaximizing your lead magnet
exposure for rapid list growth.
We'll explore strategies forplacing your lead magnet on
multiple platforms.
You'll learn how to transformevery piece of content.
A blog post, podcast episode, orsocial media update into an
(02:46):
opportunity to grow your emaillist.
Remember, an email list is morethan just a collection of
addresses.
It's a direct line to your mostengaged audience.
It's a way to buildrelationships, and it's the
foundation of a sustainableonline business.
By the end of this chapter,you'll have the tools and
strategies to turn casualvisitors into loyal subscribers.
(03:08):
This will set the stage forlong-term success in your
digital efforts.
Let's dive in and ensure younever miss an opportunity to
grow your most valuable asset.
Your email list, common pitfallsin list building, each visitor
to your site is a potential goldmine, but are you treating them
that way?
Most folks underestimate thevalue of a single visitor.
(03:30):
They think, oh, it's just oneperson.
But what if that one personbecomes your biggest fan, your
most vocal advocate, your nextbig client, and let's talk about
those unexpected traffic surges.
They're like winning thelottery, right?
Wrong.
If you're not prepared, they'remore like finding a briefcase
full of cash and having nopockets, all that potential gone
(03:51):
in a flash.
Why traditional approaches fallshort?
You've got a killer website.
Great content, steady traffic.
So why isn't your businessgrowing like wildfire?
Here's the harsh truth.
One-time visitors are like speeddating.
You get a quick hello, maybe abit of small talk, and then
poof, they're gone.
(04:12):
How are you supposed to build arelationship with someone who's
already out the door?
Think about it.
How many times have you stumbledacross a fantastic blog post
thought, wow, I need to rememberthis site, and never returned.
That's the reality for most ofyour visitors.
Without a way to stay connected,you're losing opportunities for
long-term engagement faster thana melting ice cream cone on a
(04:34):
hot summer day.
But here's the real kicker.
Even if you're getting tons oftraffic, if you can't convert
that into a growing email list,you're leaving money on the
table.
It's like having a store full ofwindow shoppers, but no way to
tell them about your sales, allthat potential business growth
slipping through your fingerslike sand.
(04:55):
So what's the solution?
How do we turn these pitfallsinto stepping stones?
Stick around.
We're about to flip the scripton traditional list building and
show you how to turn every pieceof content into a lead
generating powerhouse.
The everywhere, all at once.
Strategy every wished you couldclone yourself to be in multiple
places at once.
Chatting up potentialsubscribers left and right with
(05:18):
the everywhere.
All at once.
Strategy, your lead magnetbecomes your digital
doppelganger.
What's the big idea?
Simple.
We're taking your lead magnetand sharing it across every
platform you're on.
Blog check, social media.
You bet.
Podcast.
Absolutely.
It's like turning your leadmagnet into a pop star on a
(05:39):
world tour, showing up whereveryour audience hangs out.
But why Go through all thistrouble?
Picture this.
You're fishing one rod, onespot.
You can only catch one fish at atime.
Our method, it's like casting anet across the entire lake.
More lines in the water meanmore fish on the hook.
In this case, more eyeballs onyour lead magnet mean more names
(06:00):
on your list.
And here's the kicker.
It's not just about quantity.
You're catching people atvarious stages of their journey
by popping up in differentcontexts.
Someone who ignores your tweetmight devour your blog post.
A podcast listener who skips theshow notes might click on your
YouTube description.
You're creating multipletouchpoints and multiple chances
to convert.
(06:21):
The beauty of this strategy, itturns every piece of content you
create into a potential listbuilding machine.
You're not just creatingcontent, you're creating
opportunities, opportunities toconnect, to provide value, and
yes, to grow.
That all important email listready to become omnipresent in
your niche.
(06:42):
Let's explain exactly how totailor your lead magnet for each
platform.
Your audience won't know whathit them in the best way
possible.
How to skyrocket your emaillist.
A smart approach to email listbuilding is to always have a
call to action with every pieceof content you create.
When you use the trafficplaybooks.
Later in this book, add a linkto your landing page and
(07:03):
freebie.
This will help you grow youremail list With all that
traffic, here's how to optimizeyour email list building as you
create content.
Social media posts.
Your social media bio is PrimeReal estate for lead magnet
promotion.
Don't waste it on genericinformation.
Instead use it to showcase yourmost valuable free resource
(07:25):
craft, a compelling one-linerthat highlights the benefit of
your lead magnet.
For example, get my free guidetriple your Productivity in
seven days.
This instantly communicatesvalue to your followers.
Pro tip, use a tool like TRE tocreate a single link in your bio
that leads to multipleresources, including your lead
magnet.
(07:45):
This way, you're not limited topromoting just one thing.
Private Facebook group.
Facebook groups are gold minesfor list building if you use
them strategically.
When someone requests to joinyour group, Facebook allows you
to ask them up to threequestions.
Use this feature to youradvantage.
One of your questions could be,would you like access to insert
(08:09):
your lead magnet?
If yes, please enter your emailaddress.
This approach is brilliant.
It captures emails from yourmost engaged audience, those who
joined your community.
You can even create a pinnedpost, highlighting your lead
magnet in your group, update itregularly to keep it fresh and
engaging.
(08:29):
Remember, subtlety is key ingroups.
Provide value first and let yourlead magnet be the cherry on
top.
Blog post blog posts are perfectfor implementing the content
upgrade strategy.
A content upgrade is a leadmagnet specific to a particular
blog post.
It provides additional valuerelated to the post topic.
(08:50):
For example, if your post is 10ways to Improve your Public
Speaking, your content upgradecould be a public speaking
confidence checklist.
This relevance makes itirresistible to readers already
engaged with your content.
As for placement, the 25% markis ideal for your first CTA.
Why?
(09:11):
Because readers who've made itthis far are engaged with your
content.
They're primed to want more.
Use a colorful box or adifferent font to make your CTA
stand out.
Don't forget to include anotherCTA at the end of your post.
Readers who've made it to theend are your most engaged
audience.
They're hungry for more.
Give them what they want.
(09:32):
Podcast episodes.
Your podcast intro and outro areprime real estate For lead
magnet promotion.
In your intro, tease your leadmagnet.
Stay tuned till the end to learnhow you can get my free guide
on.
Insert topic.
This creates anticipation andgives listeners a reason to
stick around in your outro,deliver on that promise.
(09:55):
Provide clear instructions onhow to get the lead magnet.
To get your free copy of InsertYour Lead Magnet, simply visit
Easy to remember.
URL.
Repeat the URL twice to ensurelisteners catch it.
Don't neglect your show notes.
Many podcast listeners checkshow notes for links and
resources mentioned in theepisode.
Include a clear, compelling CTAand link to your lead magnet.
(10:19):
Here.
You could even create a customgraphic for your lead magnet to
make it more visually appealingYouTube videos.
YouTube offers multipleopportunities for lead magnet
promotion.
Start by mentioning your leadmagnet at the beginning of your
video.
Before we dive in, don't forgetto grab my free guide on insert
(10:41):
topic.
The link is in the descriptionbelow.
At the end of your video,reinforce the offer.
If you found this video helpful,you'll love my comprehensive
guide on insert topic.
Click the link below to get yourfree copy.
This reminds viewers of thevalue you're offering.
The video description is crucialfor conversions.
(11:03):
Place your lead magnet link nearthe top.
Ideally in the first couple oflines, YouTube truncates
descriptions, so don't bury yourlink.
Use YouTube cards and endscreens to promote your lead
magnet.
These clickable elements canlead directly to your landing
page.
They're like signposts guidingviewers to your valuable free
resource.
(11:24):
Medium Articles, medium offers aunique platform for content
creators, but requires a nuancedapproach to lead magnet
promotion.
The key is to adapt yourstrategy based on whether you
publish on your personal accountor in a publication For personal
posts, you have more freedom.
Incorporate a clear call toaction for your lead magnet
within the article itself.
(11:45):
Use mediums built-in featureslike pull quotes or section
breaks to make your CTA standout, for example, after a
particularly insightfulparagraph you might add.
Want to dive deeper into thistopic?
Get my free guide on inserttopic that expands on these
ideas.
Publication posts often havestricter guidelines.
Some may not allow directpromotion within the article.
(12:08):
In these cases, focus oncrafting an irresistible author
bio.
This is your secret weapon onmedium.
Pinterest pins.
Pinterest is a visual searchengine perfect for lead magnet
promotion.
You can use two main strategieshere, direct pins and blog post
integration.
Direct pins are standaloneimages created specifically to
(12:29):
promote your lead magnet.
These should be visuallystriking and include a clear CTA
use bold text overlays like freeguide 10 easy meal prep recipes,
or Download now Homeorganization checklist.
Blog post integration meansmaking pins for your blog
content.
Each pin must mention yourrelated lead magnet.
(12:51):
This strategy works well becauseit provides value upfront the
blog content while teasing evenmore value.
The lead magnet guest blogposts, guest blogging is a
powerful way to get your leadmagnet in front of new
audiences.
The key is to leverage yourauthor bio effectively.
Your author bio is more than anafterthought.
(13:13):
It's your chance to shine, craftit to highlight your expertise
and seamlessly introduce yourlead magnet.
For example, Sarah Johnson is adigital marketing expert who has
helped over 100 businesses boosttheir online presence.
Get her free SEO quickstartguide@sarahjohnson.com slash seo
(13:34):
guide.
Guest podcast interviews.
Podcast interviews, pose achallenge.
You must promote your leadmagnet verbally.
That's where memorable domainnames help craft a domain name
that's short, catchy, and easyto spell instead of your name,
dot com slash free dashmarketing dash guide.
Try something like quickmarketing tips.com or marketing
(13:57):
boost guide.com.
Practice saying it out loud toensure it rolls off the tongue
easily.
The best time to share your leadmagnet is at the end of the
interview when the host asks.
Where can listeners best connectwith you?
Remember, the goal is to comeacross as helpful, not pushy.
Your lead magnet should feellike a natural extension of the
(14:19):
value you're providing in theinterview guest video
interviews.
The strategy for guest videointerviews is very similar to
podcasting.
At the end of the interview, thehost often asks where people can
connect with you.
This is your opportunity toshare your free resource and the
link where they can get it.
Guest email swaps.
(14:40):
The primary goal of the guestemail swap strategy, as you'll
learn later in the book, is tobuild your email list from
someone else's email list.
In other words, they will sendone to three emails to their
list about your lead magnet.
Everyone interested will clickon the link and join your email
list.
Why would partners agree tothis?
Because you'll be returning thefavor by sending their lead
(15:01):
magnet to your email list.
Paid traffic campaigns.
While organic strategies aregreat, sometimes you need to
boost your list growth with paidtraffic.
Facebook ads in particular, canbe highly effective for lead
magnet promotion.
The power of Facebook ads liesin their targeting capabilities.
You can narrow down youraudience based on demographics,
(15:22):
interests, behaviors, and evenlife events.
This precision ensures your leadmagnet gets in front of the
right eyes.
The ad itself is simple.
You show an image of the leadmagnet and some reasons why they
should grab it with a link toyour landing page.
You'll learn more about thisstrategy later in the book.
(15:44):
There you have it, several waysto skyrocket your email list.
If you adopt this practice,you'll have hundreds of ways new
people can get on your emaillist over time.
Today's exercise craft your leadmagnet's irresistible pitch.
Ready to turn your lead magnetinto an irresistible offer.
Let's craft a pitch that'll haveyour audience clicking faster
(16:05):
than you can say, free download.
Imagine you're at a party andsomeone asks what you do.
You've got two sentences to makethem want your lead magnet so
badly that they're ready totrade their dessert for it.
Here's what you need to packinto those sentences.
What's your lead magnet?
A guide, a checklist, a videoseries.
What's the big juicy benefit?
(16:26):
How will it change their life?
What should they do right now toget it?
Got your first draft?
Great.
Now let's make it pop.
Swap out boring words forvibrant ones.
Get becomes unlock.
Learn transforms into master.
Make every word earn its place.
Your pitch might go unlock thesecrets of productivity with our
free five minute focus finderguide.
(16:48):
Click the link in our bio totransform your workday and
reclaim hours of lost time.
It tells you what it is.
A guide, the benefits,effortless productivity, and
reclaim time and what to do.
Click the link now.
It's your turn.
Craft a pitch that makes yourlead magnet sound like the best
thing since sliced bread.
(17:09):
Because to your ideal audience,it just might be key takeaways.
Maximize every touchpoint.
Turn each content piece into alist building chance by placing
your lead magnet CTAs.
Diversify your approach.
Utilize a mix of owned, earned,and paid media to create
multiple pathways for audiencemembers to join your list.
(17:32):
Prepare for success.
Always have a lead capturesystem.
It will turn one-time visitorsinto long-term subscribers.
It will capitalize on trafficsurges.
Hello and welcome to the Market Year Message Show.
I'm your host, JonathanMilligan, and I am excited to
jump into today's topic.
This is chapter five in the bookBuild Your Audience, and if
you've been following along, I'msharing the audio book of my
complete six book series to gofrom discovering your message
(00:22):
all the way to monetizing yourlist.
And scaling your income.
And today we are going to tacklesomething big and that is this
How to skyrocket your emaillist.
This is one of the most commonquestions I get is, Jonathan,
how do I grow an email list?
How do I build an email list?
And in today's chapter, I'mgonna share with you 12 places
(00:45):
to share.
A lead magnet after you'vecreated it.
So you're gonna take a singlelead magnet that you've created,
and there's 12 places that youcan share it to build your list.
So without further ado, let'sjump right into it.
Speaker 10 (00:59):
Chapter five, the Lead Magnet launchpad skyrocket
your email list.
In November, 2011, I published ablog post on my fairly new blog,
simple Life Habits, the topic ofthe blog post, the Power of
Taking real breaks to staymotivated and creative
throughout the day.
Little did I know that thissimple post would lead to a
(01:22):
pivotal moment in my bloggingjourney.
A harsh lesson in missedopportunities.
A few days after publishing, Ichecked my Google Analytics
account and was shocked.
My traffic had increasedtenfold, overnight, and
thousands of views were pouringin daily, but I had no idea
where they came from.
I found something spectacularafter some digging.
(01:43):
A writer at Lifehacker, apopular site, had featured my
blog post and linked to my site.
It was a blogger's dream cometrue or so I thought.
You see in my excitement tocreate content, I had made a
colossal mistake.
I hadn't set up any way forthese thousands of new visitors
to join an email list, a floodof potential long-term readers
(02:04):
visited my site for several daysonly to leave without a trace.
Had I had a lead magnet in alanding page in place, I could
have easily captured hundreds,if not thousands, of new email
subscribers.
This experience taught me avaluable lesson.
Traffic alone doesn't build abusiness.
It's the leads on an email listthat can nurture and grow your
(02:25):
audience for years to come.
We're dedicating this chapter tomaximizing your lead magnet
exposure for rapid list growth.
We'll explore strategies forplacing your lead magnet on
multiple platforms.
You'll learn how to transformevery piece of content.
A blog post, podcast episode, orsocial media update into an
(02:46):
opportunity to grow your emaillist.
Remember, an email list is morethan just a collection of
addresses.
It's a direct line to your mostengaged audience.
It's a way to buildrelationships, and it's the
foundation of a sustainableonline business.
By the end of this chapter,you'll have the tools and
strategies to turn casualvisitors into loyal subscribers.
(03:08):
This will set the stage forlong-term success in your
digital efforts.
Let's dive in and ensure younever miss an opportunity to
grow your most valuable asset.
Your email list, common pitfallsin list building, each visitor
to your site is a potential goldmine, but are you treating them
that way?
Most folks underestimate thevalue of a single visitor.
(03:30):
They think, oh, it's just oneperson.
But what if that one personbecomes your biggest fan, your
most vocal advocate, your nextbig client, and let's talk about
those unexpected traffic surges.
They're like winning thelottery, right?
Wrong.
If you're not prepared, they'remore like finding a briefcase
full of cash and having nopockets, all that potential gone
(03:51):
in a flash.
Why traditional approaches fallshort?
You've got a killer website.
Great content, steady traffic.
So why isn't your businessgrowing like wildfire?
Here's the harsh truth.
One-time visitors are like speeddating.
You get a quick hello, maybe abit of small talk, and then
poof, they're gone.
(04:12):
How are you supposed to build arelationship with someone who's
already out the door?
Think about it.
How many times have you stumbledacross a fantastic blog post
thought, wow, I need to rememberthis site, and never returned.
That's the reality for most ofyour visitors.
Without a way to stay connected,you're losing opportunities for
long-term engagement faster thana melting ice cream cone on a
(04:34):
hot summer day.
But here's the real kicker.
Even if you're getting tons oftraffic, if you can't convert
that into a growing email list,you're leaving money on the
table.
It's like having a store full ofwindow shoppers, but no way to
tell them about your sales, allthat potential business growth
slipping through your fingerslike sand.
(04:55):
So what's the solution?
How do we turn these pitfallsinto stepping stones?
Stick around.
We're about to flip the scripton traditional list building and
show you how to turn every pieceof content into a lead
generating powerhouse.
The everywhere, all at once.
Strategy every wished you couldclone yourself to be in multiple
places at once.
Chatting up potentialsubscribers left and right with
(05:18):
the everywhere.
All at once.
Strategy, your lead magnetbecomes your digital
doppelganger.
What's the big idea?
Simple.
We're taking your lead magnetand sharing it across every
platform you're on.
Blog check, social media.
You bet.
Podcast.
Absolutely.
It's like turning your leadmagnet into a pop star on a
(05:39):
world tour, showing up whereveryour audience hangs out.
But why Go through all thistrouble?
Picture this.
You're fishing one rod, onespot.
You can only catch one fish at atime.
Our method, it's like casting anet across the entire lake.
More lines in the water meanmore fish on the hook.
In this case, more eyeballs onyour lead magnet mean more names
(06:00):
on your list.
And here's the kicker.
It's not just about quantity.
You're catching people atvarious stages of their journey
by popping up in differentcontexts.
Someone who ignores your tweetmight devour your blog post.
A podcast listener who skips theshow notes might click on your
YouTube description.
You're creating multipletouchpoints and multiple chances
to convert.
(06:21):
The beauty of this strategy, itturns every piece of content you
create into a potential listbuilding machine.
You're not just creatingcontent, you're creating
opportunities, opportunities toconnect, to provide value, and
yes, to grow.
That all important email listready to become omnipresent in
your niche.
(06:42):
Let's explain exactly how totailor your lead magnet for each
platform.
Your audience won't know whathit them in the best way
possible.
How to skyrocket your emaillist.
A smart approach to email listbuilding is to always have a
call to action with every pieceof content you create.
When you use the trafficplaybooks.
Later in this book, add a linkto your landing page and
(07:03):
freebie.
This will help you grow youremail list With all that
traffic, here's how to optimizeyour email list building as you
create content.
Social media posts.
Your social media bio is PrimeReal estate for lead magnet
promotion.
Don't waste it on genericinformation.
Instead use it to showcase yourmost valuable free resource
(07:25):
craft, a compelling one-linerthat highlights the benefit of
your lead magnet.
For example, get my free guidetriple your Productivity in
seven days.
This instantly communicatesvalue to your followers.
Pro tip, use a tool like TRE tocreate a single link in your bio
that leads to multipleresources, including your lead
magnet.
(07:45):
This way, you're not limited topromoting just one thing.
Private Facebook group.
Facebook groups are gold minesfor list building if you use
them strategically.
When someone requests to joinyour group, Facebook allows you
to ask them up to threequestions.
Use this feature to youradvantage.
One of your questions could be,would you like access to insert
(08:09):
your lead magnet?
If yes, please enter your emailaddress.
This approach is brilliant.
It captures emails from yourmost engaged audience, those who
joined your community.
You can even create a pinnedpost, highlighting your lead
magnet in your group, update itregularly to keep it fresh and
engaging.
(08:29):
Remember, subtlety is key ingroups.
Provide value first and let yourlead magnet be the cherry on
top.
Blog post blog posts are perfectfor implementing the content
upgrade strategy.
A content upgrade is a leadmagnet specific to a particular
blog post.
It provides additional valuerelated to the post topic.
(08:50):
For example, if your post is 10ways to Improve your Public
Speaking, your content upgradecould be a public speaking
confidence checklist.
This relevance makes itirresistible to readers already
engaged with your content.
As for placement, the 25% markis ideal for your first CTA.
Why?
(09:11):
Because readers who've made itthis far are engaged with your
content.
They're primed to want more.
Use a colorful box or adifferent font to make your CTA
stand out.
Don't forget to include anotherCTA at the end of your post.
Readers who've made it to theend are your most engaged
audience.
They're hungry for more.
Give them what they want.
(09:32):
Podcast episodes.
Your podcast intro and outro areprime real estate For lead
magnet promotion.
In your intro, tease your leadmagnet.
Stay tuned till the end to learnhow you can get my free guide
on.
Insert topic.
This creates anticipation andgives listeners a reason to
stick around in your outro,deliver on that promise.
(09:55):
Provide clear instructions onhow to get the lead magnet.
To get your free copy of InsertYour Lead Magnet, simply visit
Easy to remember.
URL.
Repeat the URL twice to ensurelisteners catch it.
Don't neglect your show notes.
Many podcast listeners checkshow notes for links and
resources mentioned in theepisode.
Include a clear, compelling CTAand link to your lead magnet.
(10:19):
Here.
You could even create a customgraphic for your lead magnet to
make it more visually appealingYouTube videos.
YouTube offers multipleopportunities for lead magnet
promotion.
Start by mentioning your leadmagnet at the beginning of your
video.
Before we dive in, don't forgetto grab my free guide on insert
(10:41):
topic.
The link is in the descriptionbelow.
At the end of your video,reinforce the offer.
If you found this video helpful,you'll love my comprehensive
guide on insert topic.
Click the link below to get yourfree copy.
This reminds viewers of thevalue you're offering.
The video description is crucialfor conversions.
(11:03):
Place your lead magnet link nearthe top.
Ideally in the first couple oflines, YouTube truncates
descriptions, so don't bury yourlink.
Use YouTube cards and endscreens to promote your lead
magnet.
These clickable elements canlead directly to your landing
page.
They're like signposts guidingviewers to your valuable free
resource.
(11:24):
Medium Articles, medium offers aunique platform for content
creators, but requires a nuancedapproach to lead magnet
promotion.
The key is to adapt yourstrategy based on whether you
publish on your personal accountor in a publication For personal
posts, you have more freedom.
Incorporate a clear call toaction for your lead magnet
within the article itself.
(11:45):
Use mediums built-in featureslike pull quotes or section
breaks to make your CTA standout, for example, after a
particularly insightfulparagraph you might add.
Want to dive deeper into thistopic?
Get my free guide on inserttopic that expands on these
ideas.
Publication posts often havestricter guidelines.
Some may not allow directpromotion within the article.
(12:08):
In these cases, focus oncrafting an irresistible author
bio.
This is your secret weapon onmedium.
Pinterest pins.
Pinterest is a visual searchengine perfect for lead magnet
promotion.
You can use two main strategieshere, direct pins and blog post
integration.
Direct pins are standaloneimages created specifically to
(12:29):
promote your lead magnet.
These should be visuallystriking and include a clear CTA
use bold text overlays like freeguide 10 easy meal prep recipes,
or Download now Homeorganization checklist.
Blog post integration meansmaking pins for your blog
content.
Each pin must mention yourrelated lead magnet.
(12:51):
This strategy works well becauseit provides value upfront the
blog content while teasing evenmore value.
The lead magnet guest blogposts, guest blogging is a
powerful way to get your leadmagnet in front of new
audiences.
The key is to leverage yourauthor bio effectively.
Your author bio is more than anafterthought.
(13:13):
It's your chance to shine, craftit to highlight your expertise
and seamlessly introduce yourlead magnet.
For example, Sarah Johnson is adigital marketing expert who has
helped over 100 businesses boosttheir online presence.
Get her free SEO quickstartguide@sarahjohnson.com slash seo
(13:34):
guide.
Guest podcast interviews.
Podcast interviews, pose achallenge.
You must promote your leadmagnet verbally.
That's where memorable domainnames help craft a domain name
that's short, catchy, and easyto spell instead of your name,
dot com slash free dashmarketing dash guide.
Try something like quickmarketing tips.com or marketing
(13:57):
boost guide.com.
Practice saying it out loud toensure it rolls off the tongue
easily.
The best time to share your leadmagnet is at the end of the
interview when the host asks.
Where can listeners best connectwith you?
Remember, the goal is to comeacross as helpful, not pushy.
Your lead magnet should feellike a natural extension of the
(14:19):
value you're providing in theinterview guest video
interviews.
The strategy for guest videointerviews is very similar to
podcasting.
At the end of the interview, thehost often asks where people can
connect with you.
This is your opportunity toshare your free resource and the
link where they can get it.
Guest email swaps.
(14:40):
The primary goal of the guestemail swap strategy, as you'll
learn later in the book, is tobuild your email list from
someone else's email list.
In other words, they will sendone to three emails to their
list about your lead magnet.
Everyone interested will clickon the link and join your email
list.
Why would partners agree tothis?
Because you'll be returning thefavor by sending their lead
(15:01):
magnet to your email list.
Paid traffic campaigns.
While organic strategies aregreat, sometimes you need to
boost your list growth with paidtraffic.
Facebook ads in particular, canbe highly effective for lead
magnet promotion.
The power of Facebook ads liesin their targeting capabilities.
You can narrow down youraudience based on demographics,
(15:22):
interests, behaviors, and evenlife events.
This precision ensures your leadmagnet gets in front of the
right eyes.
The ad itself is simple.
You show an image of the leadmagnet and some reasons why they
should grab it with a link toyour landing page.
You'll learn more about thisstrategy later in the book.
(15:44):
There you have it, several waysto skyrocket your email list.
If you adopt this practice,you'll have hundreds of ways new
people can get on your emaillist over time.
Today's exercise craft your leadmagnet's irresistible pitch.
Ready to turn your lead magnetinto an irresistible offer.
Let's craft a pitch that'll haveyour audience clicking faster
(16:05):
than you can say, free download.
Imagine you're at a party andsomeone asks what you do.
You've got two sentences to makethem want your lead magnet so
badly that they're ready totrade their dessert for it.
Here's what you need to packinto those sentences.
What's your lead magnet?
A guide, a checklist, a videoseries.
What's the big juicy benefit?
(16:26):
How will it change their life?
What should they do right now toget it?
Got your first draft?
Great.
Now let's make it pop.
Swap out boring words forvibrant ones.
Get becomes unlock.
Learn transforms into master.
Make every word earn its place.
Your pitch might go unlock thesecrets of productivity with our
free five minute focus finderguide.
(16:48):
Click the link in our bio totransform your workday and
reclaim hours of lost time.
It tells you what it is.
A guide, the benefits,effortless productivity, and
reclaim time and what to do.
Click the link now.
It's your turn.
Craft a pitch that makes yourlead magnet sound like the best
thing since sliced bread.
(17:09):
Because to your ideal audience,it just might be key takeaways.
Maximize every touchpoint.
Turn each content piece into alist building chance by placing
your lead magnet CTAs.
Diversify your approach.
Utilize a mix of owned, earned,and paid media to create
multiple pathways for audiencemembers to join your list.
(17:32):
Prepare for success.
Always have a lead capturesystem.
It will turn one-time visitorsinto long-term subscribers.
It will capitalize on trafficsurges.
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