March 7, 2025 • 15 mins
Want access to the book? go to PlatformGrowthBooks.com
The Power of Debriefing: Unlocking Insights for Successful Launches
In this episode of 'Market Your Message Show,' host Jonathan Milligan discusses the importance of debriefing in validating your business offer. Using the framework of After Action Reviews from the U.S. Army, Jonathan explains how systematic reflection and structured debriefs can enhance future launches. The episode covers creating a dedicated debrief spreadsheet, identifying successes to replicate, recognizing areas for improvement, brainstorming new ideas, and eliminating ineffective practices. Listeners are encouraged to adopt this practice to gain valuable insights and drive continuous improvement in their business launches.
00:00 Welcome to the Market Show
00:11 Introduction to 'Validate Your Offer'
01:12 The Magic of the Debrief
02:33 Debriefing: Your Secret Weapon
03:38 Debrief or Bust: Avoiding Costly Mistakes
05:56 Five Steps to a Killer Debrief
11:41 Real-Life Debrief Exercise
14:40 Key Takeaways and Conclusion
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
(00:00):
Hello and welcome to the market.
(00:01):
Your message show.
I'm your host, JonathanMilligan.
And we are going through thethird book in the series.
Validate your offer.
This is an important bookbecause a lot of people will
start their business online.
And then they're trying tofigure out how do I create
(00:21):
something that people will wantand how do I do it without
wasting time?
And that's what this third bookin my book series is all about.
Now as a thank you for being aloyal podcast listener, I am
making the audio book availableone chapter at a time every
single week.
And as you're listening to this,we are currently going through
(00:43):
that.
Validate your offer.
Now, if you ever want the audiobook or you want the book or the
workbook, you can go to platformgrowth, books.com again, it's
platform, growth books.com, andyou could order one of those.
And of course, listen, as you gothrough the book or use the
workbook to implement what youhear.
(01:06):
In each episode.
So with that being said, let'sjump right in to today's
chapter.
Speaker 65 (01:12):
Chapter 19, The Magic of the Debrief.
In the heat of the Vietnam War,the U.
S.
Army found itself in a quandary.
They had more and betterweapons, but they struggled to
gain an advantage.
This was due to the Viet Cong'sunusual guerrilla tactics.
Frustration and demoralizationset in as the Army grappled with
(01:33):
how to adapt and overcome.
Enter the After Action Review.
The Army developed the AARduring this hard period.
It was a groundbreaking process.
It helped soldiers learn fromtheir experiences and get
better.
The concept was simple, butpowerful.
After each mission, soldierswould meet to discuss three key
questions.
(01:53):
What happened?
What went well?
What could be improved forfuture missions?
By examining their successes andfailures, soldiers could find
areas for improvement.
They could then make neededchanges to their strategies and
tactics.
The AAR fostered a culture oflearning, adaptability, and
growth in the Army.
This culture led to betterperformance and outcomes in
(02:16):
battle.
The impact of the AAR was soprofound that it quickly spread
throughout the U.
S.
military and beyond.
For Today, the AAR is a standardpractice in militaries
worldwide.
Its ideas have been adopted bybusinesses and groups in many
industries.
So, what does this mean for youand your launches?
(02:36):
The answer is simple.
Debriefing is your secretweapon.
Like the Army's AAR, a gooddebrief after each launch can
give you valuable insights.
It will set you up for futuresuccess.
Take time to think about whatworked, what didn't, and And
what can be improved.
Then you'll be able to make datadriven decisions and
(02:57):
optimizations that will greatlyimprove your next launch.
In the next sections, we'llexplore the steps and strategies
you need to use.
They will make debriefing a keypart of your launch process.
We'll cover how to structureyour debriefs.
We'll talk about what questionsto ask and how to turn your
findings into actionableimprovements.
(03:19):
Because here's the truth.
Launching is just the beginning.
The real magic happens in thedebrief.
It's where you'll uncover theinsights and opportunities that
will take your launches fromgood to great.
So get ready to embrace thepower of the debrief, your
future launches and your bottomline will thank you.
Speaker 66 (03:38):
Debrief or bust, the costly mistake of rushing to the
next thing.
You've just wrapped up a biglaunch.
You poured your heart and soulinto it, burning the midnight
oil and hustling like there's notomorrow.
The moment it's over, youbreathe a sigh of relief and
immediately start thinking aboutwhat's next on your to do list.
Sound familiar?
If you're like mostentrepreneurs, you probably have
(04:01):
a tendency to jump straight fromone launch to the next without
taking a beat.
You're eager to keep themomentum going, to capitalize on
the buzz, to strike while theiron's hot.
But here's the thing.
When you skip the debrief.
You're doing yourself a hugedisservice.
Sure, it might feel productiveto dive headfirst into your next
(04:22):
project, but you're missing outon a golden opportunity to
learn, grow, and optimize.
By not taking the time toreflect on what worked, what
didn't, and what could beimproved, you're essentially
flying blind.
You're making decisions based ongut instinct rather than data
driven insights.
And that's a recipe forstagnation.
(04:42):
When you don't debrief, you riskrepeating the same mistakes over
and over again.
You fail to capitalize on yoursuccesses and miss out on
chances to double down on what'sworking.
You rob yourself of theopportunity to iterate,
innovate, and take your launchesto the next level.
But here's the good news.
There's a simple solution.
Implement a structured debriefprocess.
(05:05):
It will capture all those juicylearnings and insights.
Then you're done.
Use them to inform your futurelaunches.
A solid debrief is like atreasure map guiding you toward
the gold mines of optimizationand success.
It's a chance to step back,assess your performance and
identify areas for improvement.
It's an opportunity to celebrateyour wins, learn from your
(05:25):
losses and chart a course foreven greater success.
So, how do you make debriefing anon negotiable part of your
launch process?
It all starts with a commitmentto reflection, and a willingness
to confront the good, the bad,and the ugly.
In the next section, we'll diveinto the nitty gritty of how to
structure your debriefs formaximum impact.
(05:46):
But first, let's make a pact.
No more launch and leave.
No more rushing to the nextthing without pausing to
reflect.
No more missed opportunities forgrowth and optimization.
Speaker 67 (05:56):
The magic of the debrief five steps to uncovering
your next goldmine idea.
Step one, create a dedicateddebrief spreadsheet.
Your debrief spreadsheet is yourlaunches best friend.
This hub captures all yourthoughts, ideas, and customer
feedback.
It also collects feedback fromnon customers.
Think of it as the ultimatebrain dump for your launch.
(06:18):
Just like how athletesobsessively review game footage
to identify areas forimprovement, your debrief
spreadsheet allows you toanalyze your launch from every
possible angle.
It's your chance to getgranular, to dig deep and to
uncover those game changinginsights.
So what goes into this magicalspreadsheet?
(06:38):
Everything, every bit offeedback.
Every idea that pops into yourhead, every data point, you can
get your hands on.
The more comprehensive yourspreadsheet, the more powerful
your debrief will be.
Remember, a well organizeddebrief spreadsheet is the
foundation for a successfuldebrief process.
(06:59):
It's the bedrock upon whichyou'll build your future launch
strategies.
So take the time to set it upright and watch as it becomes
your secret weapon foroptimization and growth.
Step two, identify what to doagain.
You nailed it.
Those elements of your launchthat worked like a charm that
had your customers raving andyour metrics soaring.
(07:22):
Those are the things you want tobottle up and replicate in every
future launch.
In this step, your mission is topinpoint those success factors
and make them your North Star.
Dig through your feedback, yourdata, and your own observations
to identify what really movedthe needle.
Was it a particular marketingstrategy?
The killer piece of content?
(07:42):
A influencer partnership thatset your launch on fire?
Whatever it was, make a note ofit in your spreadsheet.
These are the things you want todouble down on to make a core
part of your launch playbook.
As Winston Churchill famouslysaid, Success is not final.
Failure is not fatal.
It is the courage to continuethat counts.
Recognizing and leveraging yoursuccesses is key to building
(08:05):
momentum and consistency.
So, don't be shy about pattingyourself on the back and making
those wins a central part ofyour go forward strategy.
Step three, determine what to dodifferently.
Hindsight is 20 20, right?
Looking back on your launch, there are probably a few
things that you'd approachdifferently if you had a do
(08:25):
over.
Maybe that Facebook ad campaignfell flat or that webinar didn't
quite hit the mark.
In this step, your job is toreflect on those aspects of your
launch that didn't quite live upto your expectations.
This isn't about beatingyourself up.
It's about learning and growing.
As Thomas Edison famously said.
I have not failed.
(08:47):
I've just found 10, 000 waysthat won't work.
Embracing and learning from yourmissteps is essential for growth
and improvement.
So, take a hard look at whatdidn't work.
And brainstorm ways to approachthings differently next time.
Would a different ad platformhave yielded better results?
Could you have tweaked yourwebinar content to be more
(09:08):
engaging?
Capture those insights in yourspreadsheet and use them to
inform your future launchstrategies.
Remember, every failure is justa stepping stone on the path to
success.
Step 4.
Identify where to start.
Innovation is the name of thegame.
You need to stay ahead of thecurve.
You need to keep your launchesfresh and effective.
(09:30):
So, you need to always look fornew strategies, tactics, and
ideas.
In this step, your job is tobrainstorm new approaches.
You didn't use them in your lastlaunch, but they could make your
future launches better.
Maybe you've been hearing buzzabout a new social media
platform that your targetaudience is flocking to, or
(09:51):
perhaps there's a new contentformat that's been generating
tons of engagement in yourindustry.
The possibilities are endless.
The key is to keep an open mindand be willing to experiment.
So don't be afraid to thinkoutside the box and try
something new.
Capture those ideas in yourspreadsheet.
And make a plan to test them outin your next launch.
Remember, continuously seekingout new opportunities and ideas
(10:14):
is crucial for staying ahead ofthe curve.
Embrace the unknown and watchyour launches soar.
Speaker 68 (10:20):
Step 5.
Decide what to stop doing.
Sometimes less is more.
Just as a gardener prunes deadbranches to promote growth,
cutting ineffective practiceslets you focus on what truly
matters.
In this final step, your job isto take a hard look at your
launch and identify theactivities or efforts that
yielded little to no results.
(10:41):
Perhaps you poured hours intocrafting the perfect email
sequence, only to see abysmalopen rates.
Or maybe you invested in apricey tool that ended up being
more trouble than it was worth.
Whatever the case may be, it'stime to cut the dead weight.
Streamlining your efforts byeliminating what doesn't work is
just as important as identifyingwhat does.
(11:02):
So, comb through yourspreadsheet and ruthlessly
identify those areas where youdidn't see a solid return on
your investment.
Make a note to either tweak yourapproach or ditch those
practices altogether in yournext launch.
Remember, your time andresources are precious.
By cutting out the ineffectivestuff, you free yourself up to
double down on the strategiesand tactics that really move the
(11:24):
needle.
And there you have it.
The five steps to a killerdebrief spreadsheet and process.
By following this approach afterevery launch, you'll be able to
keep improving.
You'll make your strategiesbetter and your results too.
You'll take your business to newheights.
Today's exercise, complete yourdebrief.
All right.
(11:44):
It's time to put all thisdebrief knowledge into practice,
grab a timer, set it for 15minutes, and let's dive into a
real life debrief of your mostrecent launch.
First things first, crack open afresh spreadsheet.
You know the drill by now.
This is where you'll capture allthose juicy insights and aha
moments.
Now, cast your mind back to yourlast launch.
Take a deep breath and let'sbreak it down using the four
(12:07):
categories we've been talkingabout.
Category number one, do again.
What worked like a charm?
What had your customers ravingand your metrics soaring?
Jot down those success factorsin your spreadsheet.
These are the things you want tomake a staple in your launch
playbook.
Category number two, dodifferently.
Hindsight is a beautiful thing.
(12:28):
Looking back, what would youchange?
What didn't quite hit the mark?
Put those insights in yourspreadsheet.
Then brainstorm ways to dothings differently.
Next time, category numberthree, start doing it's time to
get innovative.
What new strategies, tactics, orideas could you experiment with
in your next launch?
(12:49):
Let your imagination run wildand capture those light bulb
moments in your spreadsheet.
Category number four, stopdoing.
Trim the fat.
What activities or effortsdidn't yield results?
What felt like a waste of timeor resources?
Make a note in your spreadsheetto ditch those practices in your
(13:10):
next launch.
Set that timer and go spend 15focused minutes, really digging
into your last launch.
Be honest with yourself anddon't hold back.
The more comprehensive yourdebrief, the more powerful your
insights will be.
Once your timer dings, take astep back and review your notes.
What patterns do you see?
(13:30):
What insights jump out at you?
Use those observations to crafta killer action plan for your
next launch.
Maybe you realize that yoursocial media strategy needs a
serious overhaul.
Perhaps you identified a newcontent format that you want to
experiment with.
Whatever the case may be,translate those insights into
concrete action steps.
(13:52):
Remember, your debrief is onlyas valuable as what you do with
it.
So don't let those insightsgather dust in your spreadsheet,
put them into action and watchas your launches get better and
better with each iteration.
Congratulations.
You just completed your firstreal life launch debrief.
How do you feel energized,inspired, ready to tackle your
(14:14):
next launch with a new foundclarity and purpose.
That's the power of the debrief.
My friend, make this a regularpractice after every launch.
Then you'll be able tocontinuously improve your
strategies and results.
This will take your business tonew heights.
So keep that debrief spreadsheetclose and make reflection a non
negotiable part of your launchprocess.
(14:36):
Your future self and your bottomline will thank you.
Key takeaways, thorough debriefsafter each launch are essential.
They allow for continuousimprovement in future success.
A structured debrief processuses the four categories.
They are.
Do again, do differently, startdoing and stop doing.
(14:58):
This process helps find keyinsights and growth
opportunities.
Debrief insights lead tosuccessful launches and industry
innovation.
They provide a competitive edgeby driving increases in both
areas.
Hello and welcome to the market.
(00:01):
Your message show.
I'm your host, JonathanMilligan.
And we are going through thethird book in the series.
Validate your offer.
This is an important bookbecause a lot of people will
start their business online.
And then they're trying tofigure out how do I create
(00:21):
something that people will wantand how do I do it without
wasting time?
And that's what this third bookin my book series is all about.
Now as a thank you for being aloyal podcast listener, I am
making the audio book availableone chapter at a time every
single week.
And as you're listening to this,we are currently going through
(00:43):
that.
Validate your offer.
Now, if you ever want the audiobook or you want the book or the
workbook, you can go to platformgrowth, books.com again, it's
platform, growth books.com, andyou could order one of those.
And of course, listen, as you gothrough the book or use the
workbook to implement what youhear.
(01:06):
In each episode.
So with that being said, let'sjump right in to today's
chapter.
Speaker 65 (01:12):
Chapter 19, The Magic of the Debrief.
In the heat of the Vietnam War,the U.
S.
Army found itself in a quandary.
They had more and betterweapons, but they struggled to
gain an advantage.
This was due to the Viet Cong'sunusual guerrilla tactics.
Frustration and demoralizationset in as the Army grappled with
(01:33):
how to adapt and overcome.
Enter the After Action Review.
The Army developed the AARduring this hard period.
It was a groundbreaking process.
It helped soldiers learn fromtheir experiences and get
better.
The concept was simple, butpowerful.
After each mission, soldierswould meet to discuss three key
questions.
(01:53):
What happened?
What went well?
What could be improved forfuture missions?
By examining their successes andfailures, soldiers could find
areas for improvement.
They could then make neededchanges to their strategies and
tactics.
The AAR fostered a culture oflearning, adaptability, and
growth in the Army.
This culture led to betterperformance and outcomes in
(02:16):
battle.
The impact of the AAR was soprofound that it quickly spread
throughout the U.
S.
military and beyond.
For Today, the AAR is a standardpractice in militaries
worldwide.
Its ideas have been adopted bybusinesses and groups in many
industries.
So, what does this mean for youand your launches?
(02:36):
The answer is simple.
Debriefing is your secretweapon.
Like the Army's AAR, a gooddebrief after each launch can
give you valuable insights.
It will set you up for futuresuccess.
Take time to think about whatworked, what didn't, and And
what can be improved.
Then you'll be able to make datadriven decisions and
(02:57):
optimizations that will greatlyimprove your next launch.
In the next sections, we'llexplore the steps and strategies
you need to use.
They will make debriefing a keypart of your launch process.
We'll cover how to structureyour debriefs.
We'll talk about what questionsto ask and how to turn your
findings into actionableimprovements.
(03:19):
Because here's the truth.
Launching is just the beginning.
The real magic happens in thedebrief.
It's where you'll uncover theinsights and opportunities that
will take your launches fromgood to great.
So get ready to embrace thepower of the debrief, your
future launches and your bottomline will thank you.
Speaker 66 (03:38):
Debrief or bust, the costly mistake of rushing to the
next thing.
You've just wrapped up a biglaunch.
You poured your heart and soulinto it, burning the midnight
oil and hustling like there's notomorrow.
The moment it's over, youbreathe a sigh of relief and
immediately start thinking aboutwhat's next on your to do list.
Sound familiar?
If you're like mostentrepreneurs, you probably have
(04:01):
a tendency to jump straight fromone launch to the next without
taking a beat.
You're eager to keep themomentum going, to capitalize on
the buzz, to strike while theiron's hot.
But here's the thing.
When you skip the debrief.
You're doing yourself a hugedisservice.
Sure, it might feel productiveto dive headfirst into your next
(04:22):
project, but you're missing outon a golden opportunity to
learn, grow, and optimize.
By not taking the time toreflect on what worked, what
didn't, and what could beimproved, you're essentially
flying blind.
You're making decisions based ongut instinct rather than data
driven insights.
And that's a recipe forstagnation.
(04:42):
When you don't debrief, you riskrepeating the same mistakes over
and over again.
You fail to capitalize on yoursuccesses and miss out on
chances to double down on what'sworking.
You rob yourself of theopportunity to iterate,
innovate, and take your launchesto the next level.
But here's the good news.
There's a simple solution.
Implement a structured debriefprocess.
(05:05):
It will capture all those juicylearnings and insights.
Then you're done.
Use them to inform your futurelaunches.
A solid debrief is like atreasure map guiding you toward
the gold mines of optimizationand success.
It's a chance to step back,assess your performance and
identify areas for improvement.
It's an opportunity to celebrateyour wins, learn from your
(05:25):
losses and chart a course foreven greater success.
So, how do you make debriefing anon negotiable part of your
launch process?
It all starts with a commitmentto reflection, and a willingness
to confront the good, the bad,and the ugly.
In the next section, we'll diveinto the nitty gritty of how to
structure your debriefs formaximum impact.
(05:46):
But first, let's make a pact.
No more launch and leave.
No more rushing to the nextthing without pausing to
reflect.
No more missed opportunities forgrowth and optimization.
Speaker 67 (05:56):
The magic of the debrief five steps to uncovering
your next goldmine idea.
Step one, create a dedicateddebrief spreadsheet.
Your debrief spreadsheet is yourlaunches best friend.
This hub captures all yourthoughts, ideas, and customer
feedback.
It also collects feedback fromnon customers.
Think of it as the ultimatebrain dump for your launch.
(06:18):
Just like how athletesobsessively review game footage
to identify areas forimprovement, your debrief
spreadsheet allows you toanalyze your launch from every
possible angle.
It's your chance to getgranular, to dig deep and to
uncover those game changinginsights.
So what goes into this magicalspreadsheet?
(06:38):
Everything, every bit offeedback.
Every idea that pops into yourhead, every data point, you can
get your hands on.
The more comprehensive yourspreadsheet, the more powerful
your debrief will be.
Remember, a well organizeddebrief spreadsheet is the
foundation for a successfuldebrief process.
(06:59):
It's the bedrock upon whichyou'll build your future launch
strategies.
So take the time to set it upright and watch as it becomes
your secret weapon foroptimization and growth.
Step two, identify what to doagain.
You nailed it.
Those elements of your launchthat worked like a charm that
had your customers raving andyour metrics soaring.
(07:22):
Those are the things you want tobottle up and replicate in every
future launch.
In this step, your mission is topinpoint those success factors
and make them your North Star.
Dig through your feedback, yourdata, and your own observations
to identify what really movedthe needle.
Was it a particular marketingstrategy?
The killer piece of content?
(07:42):
A influencer partnership thatset your launch on fire?
Whatever it was, make a note ofit in your spreadsheet.
These are the things you want todouble down on to make a core
part of your launch playbook.
As Winston Churchill famouslysaid, Success is not final.
Failure is not fatal.
It is the courage to continuethat counts.
Recognizing and leveraging yoursuccesses is key to building
(08:05):
momentum and consistency.
So, don't be shy about pattingyourself on the back and making
those wins a central part ofyour go forward strategy.
Step three, determine what to dodifferently.
Hindsight is 20 20, right?
Looking back on your launch, there are probably a few
things that you'd approachdifferently if you had a do
(08:25):
over.
Maybe that Facebook ad campaignfell flat or that webinar didn't
quite hit the mark.
In this step, your job is toreflect on those aspects of your
launch that didn't quite live upto your expectations.
This isn't about beatingyourself up.
It's about learning and growing.
As Thomas Edison famously said.
I have not failed.
(08:47):
I've just found 10, 000 waysthat won't work.
Embracing and learning from yourmissteps is essential for growth
and improvement.
So, take a hard look at whatdidn't work.
And brainstorm ways to approachthings differently next time.
Would a different ad platformhave yielded better results?
Could you have tweaked yourwebinar content to be more
(09:08):
engaging?
Capture those insights in yourspreadsheet and use them to
inform your future launchstrategies.
Remember, every failure is justa stepping stone on the path to
success.
Step 4.
Identify where to start.
Innovation is the name of thegame.
You need to stay ahead of thecurve.
You need to keep your launchesfresh and effective.
(09:30):
So, you need to always look fornew strategies, tactics, and
ideas.
In this step, your job is tobrainstorm new approaches.
You didn't use them in your lastlaunch, but they could make your
future launches better.
Maybe you've been hearing buzzabout a new social media
platform that your targetaudience is flocking to, or
(09:51):
perhaps there's a new contentformat that's been generating
tons of engagement in yourindustry.
The possibilities are endless.
The key is to keep an open mindand be willing to experiment.
So don't be afraid to thinkoutside the box and try
something new.
Capture those ideas in yourspreadsheet.
And make a plan to test them outin your next launch.
Remember, continuously seekingout new opportunities and ideas
(10:14):
is crucial for staying ahead ofthe curve.
Embrace the unknown and watchyour launches soar.
Speaker 68 (10:20):
Step 5.
Decide what to stop doing.
Sometimes less is more.
Just as a gardener prunes deadbranches to promote growth,
cutting ineffective practiceslets you focus on what truly
matters.
In this final step, your job isto take a hard look at your
launch and identify theactivities or efforts that
yielded little to no results.
(10:41):
Perhaps you poured hours intocrafting the perfect email
sequence, only to see abysmalopen rates.
Or maybe you invested in apricey tool that ended up being
more trouble than it was worth.
Whatever the case may be, it'stime to cut the dead weight.
Streamlining your efforts byeliminating what doesn't work is
just as important as identifyingwhat does.
(11:02):
So, comb through yourspreadsheet and ruthlessly
identify those areas where youdidn't see a solid return on
your investment.
Make a note to either tweak yourapproach or ditch those
practices altogether in yournext launch.
Remember, your time andresources are precious.
By cutting out the ineffectivestuff, you free yourself up to
double down on the strategiesand tactics that really move the
(11:24):
needle.
And there you have it.
The five steps to a killerdebrief spreadsheet and process.
By following this approach afterevery launch, you'll be able to
keep improving.
You'll make your strategiesbetter and your results too.
You'll take your business to newheights.
Today's exercise, complete yourdebrief.
All right.
(11:44):
It's time to put all thisdebrief knowledge into practice,
grab a timer, set it for 15minutes, and let's dive into a
real life debrief of your mostrecent launch.
First things first, crack open afresh spreadsheet.
You know the drill by now.
This is where you'll capture allthose juicy insights and aha
moments.
Now, cast your mind back to yourlast launch.
Take a deep breath and let'sbreak it down using the four
(12:07):
categories we've been talkingabout.
Category number one, do again.
What worked like a charm?
What had your customers ravingand your metrics soaring?
Jot down those success factorsin your spreadsheet.
These are the things you want tomake a staple in your launch
playbook.
Category number two, dodifferently.
Hindsight is a beautiful thing.
(12:28):
Looking back, what would youchange?
What didn't quite hit the mark?
Put those insights in yourspreadsheet.
Then brainstorm ways to dothings differently.
Next time, category numberthree, start doing it's time to
get innovative.
What new strategies, tactics, orideas could you experiment with
in your next launch?
(12:49):
Let your imagination run wildand capture those light bulb
moments in your spreadsheet.
Category number four, stopdoing.
Trim the fat.
What activities or effortsdidn't yield results?
What felt like a waste of timeor resources?
Make a note in your spreadsheetto ditch those practices in your
(13:10):
next launch.
Set that timer and go spend 15focused minutes, really digging
into your last launch.
Be honest with yourself anddon't hold back.
The more comprehensive yourdebrief, the more powerful your
insights will be.
Once your timer dings, take astep back and review your notes.
What patterns do you see?
(13:30):
What insights jump out at you?
Use those observations to crafta killer action plan for your
next launch.
Maybe you realize that yoursocial media strategy needs a
serious overhaul.
Perhaps you identified a newcontent format that you want to
experiment with.
Whatever the case may be,translate those insights into
concrete action steps.
(13:52):
Remember, your debrief is onlyas valuable as what you do with
it.
So don't let those insightsgather dust in your spreadsheet,
put them into action and watchas your launches get better and
better with each iteration.
Congratulations.
You just completed your firstreal life launch debrief.
How do you feel energized,inspired, ready to tackle your
(14:14):
next launch with a new foundclarity and purpose.
That's the power of the debrief.
My friend, make this a regularpractice after every launch.
Then you'll be able tocontinuously improve your
strategies and results.
This will take your business tonew heights.
So keep that debrief spreadsheetclose and make reflection a non
negotiable part of your launchprocess.
(14:36):
Your future self and your bottomline will thank you.
Key takeaways, thorough debriefsafter each launch are essential.
They allow for continuousimprovement in future success.
A structured debrief processuses the four categories.
They are.
Do again, do differently, startdoing and stop doing.
(14:58):
This process helps find keyinsights and growth
opportunities.
Debrief insights lead tosuccessful launches and industry
innovation.
They provide a competitive edgeby driving increases in both
areas.
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